FREE WHITEPAPER

THE AGENTIC
SHIFT

How AI-Native Marketing Systems Are Restructuring Value Creation Across Startups, Scale-Ups, and Enterprises

A Quantitative and Qualitative Analysis of Marketing's Structural Transformation, 2025 - 2030

28,000+
Words
250+
Sources
10
Chapters
113
Pages

TABLE OF CONTENTS

01

The Structural Failure of Traditional Marketing

02

The Socioeconomic Topology of Marketing Maturity

03

The Economics of Customer Acquisition in a Post-Privacy World

04

The Agentic Marketing Paradigm

05

Causal Inference in Marketing Attribution

06

The Mathematical Architecture of Growth

07

The Psychology of B2B Buying in the AI Era

08

Organizational Design for Marketing Excellence

09

Predictive Scenarios: Marketing in 2030

10

Strategic Implications and the Path Forward

WHAT YOU WILL LEARN

Why CMO tenures average 1.8 years in tech, and what it means structurally

The econometric models behind CAC inflation (2015-2025 time-series data)

How to deploy causal inference (DiD, IV, Synthetic Control) for attribution

The mathematical architecture of viral growth (K-factor formalization)

Three predictive scenarios for marketing in 2030 with quantitative forecasts

Why the next decade belongs to operators, not advisors

About the Author

Joris van Huet is an interim CMO and founder of MarketingUpgrade.pro. He specializes in deploying AI-native marketing systems for B2B organizations, transforming marketing departments from cost centers into measurable profit centers. This whitepaper draws on his experience across 50+ organizations and synthesizes frameworks from econometrics, causal inference, behavioral psychology, and organizational design.

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Based on research across 50+ organizations and 250+ academic and industry sources

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The frameworks in this whitepaper are not theoretical. They are operational playbooks deployed across 50+ organizations. If you are ready to transform your marketing from a cost center into a profit center, let us talk.

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