How AI-Native Marketing Systems Are Restructuring Value Creation Across Startups, Scale-Ups, and Enterprises
A Quantitative and Qualitative Analysis of Marketing's Structural Transformation, 2025 - 2030
The Structural Failure of Traditional Marketing
The Socioeconomic Topology of Marketing Maturity
The Economics of Customer Acquisition in a Post-Privacy World
The Agentic Marketing Paradigm
Causal Inference in Marketing Attribution
The Mathematical Architecture of Growth
The Psychology of B2B Buying in the AI Era
Organizational Design for Marketing Excellence
Predictive Scenarios: Marketing in 2030
Strategic Implications and the Path Forward
Why CMO tenures average 1.8 years in tech, and what it means structurally
The econometric models behind CAC inflation (2015-2025 time-series data)
How to deploy causal inference (DiD, IV, Synthetic Control) for attribution
The mathematical architecture of viral growth (K-factor formalization)
Three predictive scenarios for marketing in 2030 with quantitative forecasts
Why the next decade belongs to operators, not advisors
About the Author
Joris van Huet is an interim CMO and founder of MarketingUpgrade.pro. He specializes in deploying AI-native marketing systems for B2B organizations, transforming marketing departments from cost centers into measurable profit centers. This whitepaper draws on his experience across 50+ organizations and synthesizes frameworks from econometrics, causal inference, behavioral psychology, and organizational design.
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Based on research across 50+ organizations and 250+ academic and industry sources
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