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JORISVAN HUËT
INTERIM MARKETING LEADER
CM
9+
YEARS
34
VENTURES
32+
ORGANIZATIONS
2
LANGUAGES
WHAT I
BRING
Marketing Strategy & Execution
Full-funnel marketing from brand positioning to performance optimization. 15+ years across agencies, brands, and startups.
AI Agents & Agentic Marketing
Design, build, and orchestrate AI-powered marketing workflows. Production-grade systems with human oversight.
Marketing Automation
CRM, email, workflow automation. From tool selection to implementation to team training.
Innovation & Venture Building
Design sprints, MVP validation, go-to-market. Turning ideas into revenue-generating products.
Team Building & Leadership
Hired, coached, and led teams up to 15 FTE. Agency management across major holding companies.
WHERE I'VE
BEEN
2025 — PRESENT
Customer Journey Expert
ING
BRANDS I'VE
WORKED WITH
HOVER OVER A LOGO TO SEE WHAT I DID
HOGESCHOOL UTRECHT
Bachelor in International Communication & Media
Graduated June 2014 — GPA 7.8
Minor in Journalism
Thesis: "Revenue based Attribution Models"
ENFJ
"THE PROTAGONIST"
Inspiring optimist, readily taking action to do what feels right. Natural leader who combines empathy with execution.
EXTRAVERTED
Energized by teams
INTUITIVE
Big-picture thinker
FEELING
People-first decisions
JUDGING
Structured & decisive
Natural Leadership
Born leader with the passion and charisma to inspire teams toward a shared vision. Leads by example, not by authority.
Persuasive Communicator
Uncanny ability to pick up on people's motivations and communicate with eloquence and sensitivity that resonates.
Action-Oriented
Talks the talk and walks the walk. Motivated by a sincere wish to do the right thing, not by power or politics.
Based on the Myers-Briggs Type Indicator. Notable ENFJs: Barack Obama, Oprah Winfrey.Learn more
WHAT
DRIVES ME
Topics I'm deeply passionate about and actively exploring.
Performance Marketing
Marketing Automation
Attribution & ROAS
AI Marketing Agents
Corporate Venture Building
Innovation & Design Sprints
LET'S
TALK
Available for interim engagements starting from €5,000/month. Enterprise-ready from day one.
No 90-day onboarding. Operational from week one.
hi@marketingupgrade.pro — +31 6 139 755 99 — Zeist, Netherlands