What does an interim CMO do?

An interim CMO provides temporary, senior-level marketing leadership to fill a gap in your organization. They can cover maternity leave, bridge a leadership vacuum, lead digital transformation, or drive specific innovation projects. Unlike agencies, an interim CMO embeds directly within your team, providing strategic direction and hands-on execution from day one.

What is the difference between an interim CMO and a fractional CMO?

An interim CMO works full-time on a temporary basis (typically 3-12 months), fully embedded in your organization. A fractional CMO works part-time across multiple clients simultaneously. Interim CMOs are ideal for urgent leadership gaps, while fractional CMOs suit scale-ups that need strategic guidance but cannot justify a full-time C-level hire.

How much does an interim CMO cost?

Interim CMO rates typically range from €5,000 to €25,000 per month depending on scope. At MarketingUpgrade.pro, engagement starts at €5,000/month for channel execution and scales to €25,000/month for full CMO scope including team building, board reporting, and AI agent orchestration.

When should a company hire an interim marketing leader?

Companies typically hire interim marketing leaders during: maternity or parental leave cover, post-merger marketing integration, CMO departure or leadership vacuum, new market entry, digital transformation or MarTech modernization, and innovation sprints such as venture building or new product launches.

What brands has Joris van Huët worked with?

Joris van Huët has worked with ING (UX & Lean Startup), Procter & Gamble (128 product variations in 45 days), Nestlé (launched oleus.com across Europe), BNP Paribas (corporate venture building), WeTransfer (signed Apple, Tata Motors, Under Armour), Vinted (influencer marketing driving acquisition), Renault, Levi's, easyJet, L'Oréal, Publicis Groupe, and Omnicom Media Group, among 50+ organizations.

Joris van Huët, Enterprise Interim CMO & Marketing Leader

Q: What is agentic marketing?

Agentic marketing is the practice of using AI agents to autonomously execute marketing tasks such as content creation, campaign optimization, lead scoring, and reporting. It goes beyond traditional automation by using intelligent agents that can reason, plan, and adapt. An interim CMO with agentic marketing expertise sets up and orchestrates these AI workflows using tools like n8n, Zapier, Make, and custom AI agents.

CMO-caliber thinking, hands-on execution. Interim marketing leadership for innovation projects, agentic marketing (AI agent orchestration), and multi-channel management. 15+ years across ING, P&G, Nestlé, BNP Paribas, WeTransfer, Vinted, and 50+ organizations. Based in Utrecht, Netherlands, serving the Benelux and Europe. Engagements from €5,000 to €25,000 per month.

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Contact: hi@marketingupgrade.pro · LinkedIn

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Enterprise interim marketing leadership insights. No fluff, no theory-only takes. Practitioner perspectives from 15+ years in the trenches with ING, P&G, Nestlé, WeTransfer, and 50+ other organizations.

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473 articles

INDIE GAME MARKETINGJun 22, 2026

Wishlist Conversion Strategy: From 10K to 100K

When to hire an interim CMO for indie game studios. Pricing, ROI, and decision criteria from €10,000/month engagements. Apply within 48h.

INDIE GAME MARKETINGJun 18, 2026

Marketing Leadership Coaching After an Indie Launch

When to hire an interim CMO for indie game studios. Pricing, ROI, and decision criteria from €17,500/month engagements. Apply within 48h.

INDIE GAME MARKETINGJun 14, 2026

Crisis Marketing for Indie Games (Review Bombing, Controversy, Refunds)

When to hire an interim CMO for indie game studios. Pricing, ROI, and decision criteria from €17,500/month engagements. Apply within 48h.

INDIE GAME MARKETINGJun 13, 2026

How to Interview a Fractional CMO for Games

When to hire an interim CMO for indie game studios. Pricing, ROI, and decision criteria from €15,000/month engagements. Apply within 48h.

INDIE GAME MARKETINGJun 9, 2026

Why Indie Studios Need a Chief Community Officer

When to hire an interim CMO for indie game studios. Pricing, ROI, and decision criteria from €20,000/month engagements. Apply within 48h.

INDIE GAME MARKETINGJun 5, 2026

Marketing Budget Benchmarks by Stage (Prototype → Launch → Live Ops)

When to hire an interim CMO for indie game studios. Pricing, ROI, and decision criteria from €22,500/month engagements. Apply within 48h.

INDIE GAME MARKETINGJun 4, 2026

Negotiating the Interim CMO Contract for an Indie Studio

When to hire an interim CMO for indie game studios. Pricing, ROI, and decision criteria from €15,000/month engagements. Apply within 48h.

INDIE GAME MARKETINGMay 31, 2026

The Case for Paying for an Interim CMO at Series A (Game Studio)

When to hire an interim CMO for indie game studios. Pricing, ROI, and decision criteria from €20,000/month engagements. Apply within 48h.

INDIE GAME MARKETINGMay 27, 2026

Why Most Indie Studios Should Hire a Fractional CMO, Not a Full-Time One

When to hire an interim CMO for indie game studios. Pricing, ROI, and decision criteria from €15,000/month engagements. Apply within 48h.

INDIE GAME MARKETINGMay 26, 2026

Case Study: How a 4-Person Indie Hit 50,000 Wishlists Pre-Launch

When to hire an interim CMO for indie game studios. Pricing, ROI, and decision criteria from €10,000/month engagements. Apply within 48h.

INDIE GAME MARKETINGMay 22, 2026

Indie Game Brand-Building on a €0 Budget

How Indie Game CMOs evaluate indie game brand-building on a €0 budget. Decision framework + comparison + 90-day plan from a 15-year interim CMO.

INDIE GAME MARKETINGMay 18, 2026

Marketing for Early Access vs Full Release

How Indie Game CMOs evaluate marketing for early access vs full release. Decision framework + comparison + 90-day plan from a 15-year interim CMO.

INDIE GAME MARKETINGMay 17, 2026

Building a Streamer Outreach Program for Indies

How Indie Game CMOs evaluate building a streamer outreach program for indies. Decision framework + comparison + 90-day plan from a 15-year interim CMO.

INDIE GAME MARKETINGMay 13, 2026

Localization Vendors Compared: Lokalise, Crowdin, Smartling for Games

How Indie Game CMOs evaluate localization vendors compared: lokalise, crowdin, smartling for games. Decision framework + comparison + 90-day plan from a 15-y...

INDIE GAME MARKETINGMay 9, 2026

How to Evaluate a PR Agency for Your Indie Game

How Indie Game CMOs evaluate how to evaluate a pr agency for your indie game. Decision framework + comparison + 90-day plan from a 15-year interim CMO.

INDIE GAME MARKETINGMay 8, 2026

Agentic AI Workflows for Indie Game Marketing Teams

How Indie Game CMOs evaluate agentic ai workflows for indie game marketing teams. Decision framework + comparison + 90-day plan from a 15-year interim CMO.

INDIE GAME MARKETINGMay 4, 2026

Building a Marketing Team for an Indie Game Studio (15 People)

How Indie Game CMOs evaluate building a marketing team for an indie game studio (15 people). Decision framework + comparison + 90-day plan from a 15-year int...

INDIE GAME MARKETINGApr 30, 2026

Apple Search Ads for Indie Devs: A Primer

Awareness-stage guide to apple search ads for indie devs: a primer for indie game studios leaders. Real frameworks, no fluff. By Joris van Huet, 15-year inte...

INDIE GAME MARKETINGApr 29, 2026

What Is Community-Led Growth for Indie Games?

Awareness-stage guide to what is community-led growth for indie games for indie game studios leaders. Real frameworks, no fluff. By Joris van Huet, 15-year i...

INDIE GAME MARKETINGApr 25, 2026

The Press Release Is Dead for Indie Games: What to Do Instead

Awareness-stage guide to the press release is dead for indie games: what to do instead for indie game studios leaders. Real frameworks, no fluff. By Joris va...

INDIE GAME MARKETINGApr 21, 2026

Why 'Review Bombing' Became a Marketing Problem

Awareness-stage guide to why 'review bombing' became a marketing problem for indie game studios leaders. Real frameworks, no fluff. By Joris van Huet, 15-yea...

INDIE GAME MARKETINGApr 20, 2026

The Death of Paid Acquisition for Indie Games (and What Replaced It)

Awareness-stage guide to the death of paid acquisition for indie games (and what replaced it) for indie game studios leaders. Real frameworks, no fluff. By J...

INDIE GAME MARKETINGApr 16, 2026

What Is Steam Next Fest and Why Every Indie Should Be In It

Awareness-stage guide to what is steam next fest and why every indie should be in it for indie game studios leaders. Real frameworks, no fluff. By Joris van ...

INDIE GAME MARKETINGApr 12, 2026

The State of Indie Game Marketing in 2026

Awareness-stage guide to the state of indie game marketing in 2026 for indie game studios leaders. Real frameworks, no fluff. By Joris van Huet, 15-year inte...

FINANCIAL SERVICES MARKETINGApr 11, 2026

Why I Charge €25,000/month for a Full Fintech CMO Mandate

When to hire an interim CMO for fintech & financial services. Pricing, ROI, and decision criteria from €25,000/month engagements. Apply within 48h.

FINANCIAL SERVICES MARKETINGApr 7, 2026

Crisis Marketing: What to Do When an AFM Letter Arrives

When to hire an interim CMO for fintech & financial services. Pricing, ROI, and decision criteria from €22,500/month engagements. Apply within 48h.

FINANCIAL SERVICES MARKETINGApr 3, 2026

How to Interview a Fractional CMO (Fintech)

When to hire an interim CMO for fintech & financial services. Pricing, ROI, and decision criteria from €15,000/month engagements. Apply within 48h.

FINANCIAL SERVICES MARKETINGApr 2, 2026

Why Fintechs Need a Chief Growth Officer

When to hire an interim CMO for fintech & financial services. Pricing, ROI, and decision criteria from €22,500/month engagements. Apply within 48h.

FINANCIAL SERVICES MARKETINGMar 29, 2026

Restructuring an Underperforming Fintech Marketing Team

When to hire an interim CMO for fintech & financial services. Pricing, ROI, and decision criteria from €20,000/month engagements. Apply within 48h.

MARTECHMar 25, 2026

Programmatic Advertising for Enterprise: Beyond the Basics

An advanced guide for enterprise leaders on programmatic advertising. Explore DV360, PMPs, contextual targeting, brand safety, and viewability with an expert CMO.

INTERIM CMO LEADERSHIPMar 25, 2026

Six Signals Your Enterprise Needs an Interim Marketing Leader

Discover the six critical business triggers that signal your enterprise needs an interim marketing leader, from CMO departures to digital transformations.

FINANCIAL SERVICES MARKETINGMar 25, 2026

References and Due Diligence for CMO Hiring (Fintech)

When to hire an interim CMO for fintech & financial services. Pricing, ROI, and decision criteria from €20,000/month engagements. Apply within 48h.

FINANCIAL SERVICES MARKETINGMar 24, 2026

The Board Reporting Playbook for Fintech CMOs

When to hire an interim CMO for fintech & financial services. Pricing, ROI, and decision criteria from €22,500/month engagements. Apply within 48h.

INTERIM CMO LEADERSHIPMar 20, 2026

What Is an Interim CMO and Why Enterprises Are Hiring Them in 2026

Discover what an interim CMO is, why enterprise demand is surging in 2026, and how this flexible leadership role drives strategic transformation and growth.

FINANCIAL SERVICES MARKETINGMar 20, 2026

Why the Cheapest Fintech Marketing Hire Is the Most Expensive

When to hire an interim CMO for fintech & financial services. Pricing, ROI, and decision criteria from €25,000/month engagements. Apply within 48h.

ENTERPRISE STRATEGYMar 18, 2026

New Market Entry Marketing: The Interim Leader's Expansion Playbook

A strategic guide to launching marketing in new territories, covering research, localization, channel selection, and measurement, based on real-world enterprise expansion experience.

FINANCIAL SERVICES MARKETINGMar 16, 2026

Case Study: Lead-Gen Overhaul for a Belgian B2B SaaS Bank

When to hire an interim CMO for fintech & financial services. Pricing, ROI, and decision criteria from €15,000/month engagements. Apply within 48h.

ENTERPRISE STRATEGYMar 15, 2026

Coaching a Marketing Team to Self-Sufficiency: The Transfer Framework

An interim leader's ultimate goal is to become unnecessary. Learn the Transfer Framework for coaching, upskilling, and knowledge transfer to build a self-sufficient team.

FINANCIAL SERVICES MARKETINGMar 15, 2026

When to Hire an Interim CMO for Your Fintech

When to hire an interim CMO for fintech & financial services. Pricing, ROI, and decision criteria from €25,000/month engagements. Apply within 48h.

MARTECHMar 13, 2026

What a Performance Marketing Team Lead Actually Does

A deep dive into the daily operations, team management, and stakeholder reporting of a Performance Marketing Team Lead, based on 15+ years of enterprise experience.

FINANCIAL SERVICES MARKETINGMar 11, 2026

The Fintech Rebrand: When, Why, and How

How Financial Services CMOs evaluate the fintech rebrand: when, why, and how. Decision framework + comparison + 90-day plan from a 15-year interim CMO.

INTERIM CMO LEADERSHIPMar 9, 2026

Post-Merger Marketing Integration: Why You Need Interim Leadership

The chaos of post-M&A marketing requires a steady hand. An interim CMO can navigate brand consolidation, team integration, and tech stack rationalization to ensure success.

FINANCIAL SERVICES MARKETINGMar 7, 2026

Programmatic Advertising for Fintechs Under MiCA

How Financial Services CMOs evaluate programmatic advertising for fintechs under mica. Decision framework + comparison + 90-day plan from a 15-year interim CMO.

INTERIM CMO LEADERSHIPMar 6, 2026

Maternity Leave Cover for Marketing Leaders: A Complete Enterprise Guide

A complete enterprise guide to managing maternity leave for marketing leaders. Learn how to ensure a smooth transition, maintain momentum, and facilitate a successful return.

FINANCIAL SERVICES MARKETINGMar 6, 2026

Performance Marketing for Fintechs: When Paid Breaks the LTV Model

How Financial Services CMOs evaluate performance marketing for fintechs: when paid breaks the ltv model. Decision framework + comparison + 90-day plan from a...

AGENTIC MARKETINGMar 4, 2026

How to Build Marketing Workflows in n8n That Actually Scale

A practical guide for enterprise marketers on building scalable, automated workflows in n8n for lead scoring, content distribution, and multi-channel orchestration.

ENTERPRISE STRATEGYMar 2, 2026

Surviving a Marketing Leadership Vacuum: An Enterprise Survival Guide

What happens when your CMO leaves and there is no replacement? This guide provides a framework for stabilizing your marketing department and making strategic decisions.

FINANCIAL SERVICES MARKETINGMar 2, 2026

The CRM Strategy for a B2B Fintech: HubSpot Deep Dive

How Financial Services CMOs evaluate the crm strategy for a b2b fintech: hubspot deep dive. Decision framework + comparison + 90-day plan from a 15-year inte...

ENTERPRISE STRATEGYFeb 27, 2026

Marketing KPIs That Matter: Pipeline Velocity, CAC Payback, and LTV

Tired of vanity metrics? This guide for enterprise leaders unpacks the three marketing KPIs that truly drive business value: Pipeline Velocity, CAC Payback, and LTV.

FINANCIAL SERVICES MARKETINGFeb 26, 2026

The 90-Day Plan for a New Fintech CMO

How Financial Services CMOs evaluate the 90-day plan for a new fintech cmo. Decision framework + comparison + 90-day plan from a 15-year interim CMO.

FINANCIAL SERVICES MARKETINGFeb 25, 2026

Building a Compliant Marketing Function in a Regulated Business

How Financial Services CMOs evaluate building a compliant marketing function in a regulated business. Decision framework + comparison + 90-day plan from a 15...

INNOVATIONFeb 23, 2026

What Is a Design Sprint? The Enterprise Innovation Shortcut

Discover the 5-day Design Sprint process, the enterprise shortcut to de-risking innovation and testing big ideas. Learn how to solve complex business challenges fast.

FINANCIAL SERVICES MARKETINGFeb 21, 2026

What Is 'Embedded Finance' Marketing?

Awareness-stage guide to what is 'embedded finance' marketing for fintech & financial services leaders. Real frameworks, no fluff. By Joris van Huet, 15-year...

INNOVATIONFeb 19, 2026

How to Smoke-Test 128 Product Variations in 45 Days

A step-by-step guide to rapid, large-scale smoke testing for product innovation, based on a real-world P&G case study. Learn how to validate ideas and de-risk investment.

MARTECHFeb 17, 2026

How to Allocate a Six-Figure Paid Media Budget Across Channels

A practical framework for enterprise leaders on allocating six-figure paid media budgets, covering test budgets, scaling rules, and channel mix modeling.

FINANCIAL SERVICES MARKETINGFeb 17, 2026

The Risks of Influencer Marketing in Financial Services

Awareness-stage guide to the risks of influencer marketing in financial services for fintech & financial services leaders. Real frameworks, no fluff. By Jori...

FINANCIAL SERVICES MARKETINGFeb 16, 2026

Programmatic Advertising Under MiCA + DSA

Awareness-stage guide to programmatic advertising under mica + dsa for fintech & financial services leaders. Real frameworks, no fluff. By Joris van Huet, 15...

MARTECHFeb 12, 2026

Multi-Channel Marketing Strategy: The Enterprise Playbook

A guide for enterprise leaders on designing and executing a cohesive multi-channel marketing strategy for maximum impact and ROI.

FINANCIAL SERVICES MARKETINGFeb 12, 2026

What Is Conversational Banking (and How Marketing Fits In)

Awareness-stage guide to what is conversational banking (and how marketing fits in) for fintech & financial services leaders. Real frameworks, no fluff. By J...

INTERIM CMO LEADERSHIPFeb 10, 2026

Interim CMO vs Fractional CMO: Which Does Your Enterprise Need?

A deep dive into the strategic differences between Interim and Fractional CMOs, helping enterprise leaders choose the right model for their needs.

FINANCIAL SERVICES MARKETINGFeb 8, 2026

Why Neobanks Lost the Acquisition War (and What's Next)

Awareness-stage guide to why neobanks lost the acquisition war (and what's next) for fintech & financial services leaders. Real frameworks, no fluff. By Jori...

FINANCIAL SERVICES MARKETINGFeb 7, 2026

KYC, AML, and Marketing: How Compliance Shapes Acquisition

Awareness-stage guide to kyc, aml, and marketing: how compliance shapes acquisition for fintech & financial services leaders. Real frameworks, no fluff. By J...

AGENTIC MARKETINGFeb 5, 2026

The Future of Marketing Is Agentic: 2026 and Beyond

Explore the future of agentic marketing, from autonomous campaigns and real-time personalization to agent-to-agent negotiation. Learn how AI is reshaping marketing.

AGENTIC MARKETINGFeb 3, 2026

Building Your First Marketing AI Agent: A Step-by-Step Guide

A practical guide for enterprise marketers on building their first marketing AI agent. Learn to choose a use case, select tools like n8n, Zapier, or Make, and build, test, and iterate your workflow.

FINANCIAL SERVICES MARKETINGFeb 3, 2026

The State of Fintech Marketing in the Benelux

Awareness-stage guide to the state of fintech marketing in the benelux for fintech & financial services leaders. Real frameworks, no fluff. By Joris van Huet...

ENTERPRISE STRATEGYJan 30, 2026

Influencer Marketing for Enterprise Brands: Beyond the Hype

Enterprise influencer marketing requires a strategic approach beyond vanity metrics. Learn how to build a scalable program with robust selection, contracting, and measurement.

E-COMMERCE MARKETINGJan 30, 2026

Marketing Leadership Coaching After an Interim Engagement Ends

When to hire an interim CMO for e-commerce brands. Pricing, ROI, and decision criteria from €17,500/month engagements. Apply within 48h.

E-COMMERCE MARKETINGJan 29, 2026

Marketing Budget Benchmarks by Stage (€10M → €100M E-commerce)

When to hire an interim CMO for e-commerce brands. Pricing, ROI, and decision criteria from €22,500/month engagements. Apply within 48h.

INNOVATIONJan 26, 2026

Rapid Market Validation: From Hypothesis to Revenue in Weeks

A practical guide for enterprise leaders on how to rapidly validate market opportunities, moving from hypothesis to revenue in weeks. Learn from real-world examples.

E-COMMERCE MARKETINGJan 25, 2026

Negotiating the Interim CMO Contract: A Guide for Founders

When to hire an interim CMO for e-commerce brands. Pricing, ROI, and decision criteria from €25,000/month engagements. Apply within 48h.

MARTECHJan 22, 2026

Marketing Attribution in the Enterprise: Models, Tools, and Reality

A deep dive into enterprise marketing attribution, exploring models from last-click to data-driven, essential tools like GA4 and Rockerbox, and the reality of imperfect data.

E-COMMERCE MARKETINGJan 21, 2026

The Agency-to-In-House Transition Playbook (E-commerce)

When to hire an interim CMO for e-commerce brands. Pricing, ROI, and decision criteria from €15,000/month engagements. Apply within 48h.

MARTECHJan 20, 2026

HubSpot vs Salesforce for Enterprise Marketing: A Practitioner's View

An enterprise marketing leader's honest comparison of HubSpot and Salesforce. Discover which CRM platform is right for your business based on features, scalability, and TCO.

E-COMMERCE MARKETINGJan 20, 2026

The CMO Succession Plan for VC-Backed E-commerce

When to hire an interim CMO for e-commerce brands. Pricing, ROI, and decision criteria from €22,500/month engagements. Apply within 48h.

E-COMMERCE MARKETINGJan 16, 2026

Restructuring an Underperforming E-commerce Marketing Team

When to hire an interim CMO for e-commerce brands. Pricing, ROI, and decision criteria from €20,000/month engagements. Apply within 48h.

INTERIM CMO LEADERSHIPJan 15, 2026

Interim CMO vs. Marketing Agency: An Honest Comparison

An in-depth comparison of hiring an interim CMO versus a marketing agency, covering accountability, cost, speed, knowledge transfer, and cultural fit for enterprise businesses.

AGENTIC MARKETINGJan 13, 2026

Measuring AI Marketing ROI: Frameworks That Actually Work

A practical framework for enterprise marketing leaders to measure the true ROI of AI investments, moving beyond vanity metrics to track time saved, quality improvement, cost reduction, and speed to market.

E-COMMERCE MARKETINGJan 12, 2026

The Board Reporting Playbook for E-commerce CMOs

When to hire an interim CMO for e-commerce brands. Pricing, ROI, and decision criteria from €22,500/month engagements. Apply within 48h.

ENTERPRISE STRATEGYJan 11, 2026

Hiring a Marketing Team from Scratch: The Interim Leader's Blueprint

An enterprise interim marketing leader's guide to building a high-performance marketing team from the ground up, covering role definition, hiring, and onboarding.

E-COMMERCE MARKETINGJan 11, 2026

Replacing a Departed CMO at an E-commerce Scale-up: The 6-Week Playbook

When to hire an interim CMO for e-commerce brands. Pricing, ROI, and decision criteria from €25,000/month engagements. Apply within 48h.

ENTERPRISE STRATEGYJan 7, 2026

Enterprise Content Strategy: From Chaos to Calendar in 30 Days

Tired of content chaos? Learn how to build a robust enterprise content strategy from scratch in 30 days, covering everything from audit to governance and measurement.

E-COMMERCE MARKETINGJan 7, 2026

The Full Pricing Breakdown of an Interim CMO Engagement (E-commerce)

When to hire an interim CMO for e-commerce brands. Pricing, ROI, and decision criteria from €25,000/month engagements. Apply within 48h.

INNOVATIONJan 4, 2026

Lean Startup in the Enterprise: Why Most Companies Get It Wrong

Most enterprises adopt the rituals of Lean Startup but fail to grasp its core principles. Learn the correct, adapted framework for driving real innovation.

E-COMMERCE MARKETINGJan 3, 2026

Interim CMO vs Fractional CMO for D2C: Which Suits You

When to hire an interim CMO for e-commerce brands. Pricing, ROI, and decision criteria from €15,000/month engagements. Apply within 48h.

E-COMMERCE MARKETINGJan 2, 2026

Influencer Marketing for E-commerce: When It Works and When It Doesn't

How E-commerce CMOs evaluate influencer marketing for e-commerce: when it works and when it doesn't. Decision framework + comparison + 90-day plan from a 15-...

INNOVATIONJan 1, 2026

The Innovation Sprint Framework: A Practitioner's Guide

Discover the Innovation Sprint, a powerful framework combining Design Sprint and Lean Startup to accelerate marketing innovation and drive growth in the enterprise.

E-COMMERCE MARKETINGDec 29, 2025

Brand vs Performance: The E-commerce CMO's Eternal Trade-off

How E-commerce CMOs evaluate brand vs performance: the e-commerce cmo's eternal trade-off. Decision framework + comparison + 90-day plan from a 15-year inter...

MARTECHDec 28, 2025

GA4 for Enterprise: The Setup Guide Nobody Wrote

A practical GA4 implementation guide for enterprise: custom dimensions, consent mode, BigQuery export, cross-domain tracking, and attribution models.

E-COMMERCE MARKETINGDec 25, 2025

Email vs SMS vs Push: Lifecycle Channel Allocation

How E-commerce CMOs evaluate email vs sms vs push: lifecycle channel allocation. Decision framework + comparison + 90-day plan from a 15-year interim CMO.

MARTECHDec 24, 2025

The Enterprise MarTech Stack for 2026: What You Actually Need

A comprehensive guide to the modern enterprise marketing technology stack for 2026. Discover the essential tools for CRM, analytics, AI, and attribution.

E-COMMERCE MARKETINGDec 24, 2025

The 90-Day Plan for a New E-commerce CMO

How E-commerce CMOs evaluate the 90-day plan for a new e-commerce cmo. Decision framework + comparison + 90-day plan from a 15-year interim CMO.

E-COMMERCE MARKETINGDec 20, 2025

How to Score and Prioritize Marketing Initiatives in E-commerce

How E-commerce CMOs evaluate how to score and prioritize marketing initiatives in e-commerce. Decision framework + comparison + 90-day plan from a 15-year in...

INTERIM CMO LEADERSHIPDec 19, 2025

How to Evaluate an Interim CMO Before You Hire

A practical framework for CEOs to evaluate and hire an elite interim CMO. Learn how to assess portfolios, check references, and ensure cultural fit.

AGENTIC MARKETINGDec 16, 2025

Can AI Agents Replace Your Marketing Team? What the Data Says

A balanced analysis of AI agent capabilities versus human judgment in marketing. Can AI truly replace your team? An enterprise interim CMO weighs in.

E-COMMERCE MARKETINGDec 16, 2025

Building a Marketing Team for a Series B E-commerce Scale-up

How E-commerce CMOs evaluate building a marketing team for a series b e-commerce scale-up. Decision framework + comparison + 90-day plan from a 15-year inter...

E-COMMERCE MARKETINGDec 15, 2025

Klaviyo vs Bloomreach: Which Is Better for Mid-Market E-commerce

How E-commerce CMOs evaluate klaviyo vs bloomreach: which is better for mid-market e-commerce. Decision framework + comparison + 90-day plan from a 15-year i...

ENTERPRISE STRATEGYDec 14, 2025

Digital Transformation in Marketing: A Practitioner's Roadmap

A practitioner's guide to digital transformation in marketing, covering assessment, roadmap development, quick wins, change management, and technology adoption for enterprise leaders.

E-COMMERCE MARKETINGDec 11, 2025

Why Subscription E-commerce Is the New Defensible Moat

Awareness-stage guide to why subscription e-commerce is the new defensible moat for e-commerce brands leaders. Real frameworks, no fluff. By Joris van Huet, ...

ENTERPRISE STRATEGYDec 10, 2025

Board-Level Marketing Reporting: What the C-Suite Actually Wants to See

Discover the key marketing metrics the C-Suite truly values. Learn how to create board-level reports that demonstrate marketing's impact on pipeline, revenue, and growth.

MARKETPLACE MARKETINGDec 9, 2025

Two Case Studies: Vertical vs Horizontal Marketplace Mandates

When to hire an interim CMO for two-sided marketplaces. Pricing, ROI, and decision criteria for €25,000/month engagements.

E-COMMERCE MARKETINGDec 7, 2025

The Post-Cookie World for E-commerce CMOs

Awareness-stage guide to the post-cookie world for e-commerce cmos for e-commerce brands leaders. Real frameworks, no fluff. By Joris van Huet, 15-year inter...

E-COMMERCE MARKETINGDec 6, 2025

The MarTech Stack of a €100M E-commerce Brand, Explained

Awareness-stage guide to the martech stack of a €100m e-commerce brand, explained for e-commerce brands leaders. Real frameworks, no fluff. By Joris van Huet...

MARKETPLACE MARKETINGDec 6, 2025

Why the Cheapest Marketplace Interim CMO Is the Most Expensive

When to hire an interim CMO for two-sided marketplaces. Pricing, ROI, and decision criteria for €25,000/month engagements.

INNOVATIONDec 5, 2025

Running a Design Sprint for Enterprise Marketing Challenges

Learn how to apply Google Ventures' design sprint methodology to solve complex enterprise marketing challenges, from campaign concepts to channel strategy. A practical guide for CMOs and marketing leaders.

MARKETPLACE MARKETINGDec 3, 2025

How to Interview a Fractional CMO (Marketplace)

When to hire an interim CMO for two-sided marketplaces. Pricing, ROI, and decision criteria for €15,000/month engagements.

MARKETPLACE MARKETINGDec 3, 2025

From Series A to Series B: How Marketplace Marketing Evolves

When to hire an interim CMO for two-sided marketplaces. Pricing, ROI, and decision criteria for €20,000/month engagements.

INNOVATIONDec 2, 2025

Is the Design Sprint Still Relevant in 2026? A Practitioner's Verdict

An honest assessment of design sprints in the age of AI. What's changed, what still works, and how to adapt the methodology for modern challenges.

E-COMMERCE MARKETINGDec 2, 2025

What Is RFM Segmentation and Why Every E-commerce Brand Needs It

Awareness-stage guide to what is rfm segmentation and why every e-commerce brand needs it for e-commerce brands leaders. Real frameworks, no fluff. By Joris ...

MARKETPLACE MARKETINGNov 30, 2025

Why Your Marketplace Needs a Chief Supply Officer

When to hire an interim CMO for two-sided marketplaces. Pricing, ROI, and decision criteria for €22,500/month engagements.

E-COMMERCE MARKETINGNov 28, 2025

How Attribution Broke (and What E-commerce CMOs Do About It)

Awareness-stage guide to how attribution broke (and what e-commerce cmos do about it) for e-commerce brands leaders. Real frameworks, no fluff. By Joris van ...

MARTECHNov 27, 2025

DV360 vs Meta Ads vs Google Ads: When to Use Which

A definitive guide for enterprise advertisers on DV360 vs. Meta Ads vs. Google Ads. Learn when to use each platform for reach, targeting, and ROI.

E-COMMERCE MARKETINGNov 27, 2025

Why Shopify Plus Dominates Mid-Market E-commerce

Awareness-stage guide to why shopify plus dominates mid-market e-commerce for e-commerce brands leaders. Real frameworks, no fluff. By Joris van Huet, 15-yea...

MARKETPLACE MARKETINGNov 27, 2025

When NOT to Hire an Interim Marketing Leader (Marketplace)

When to hire an interim CMO for two-sided marketplaces. Pricing, ROI, and decision criteria for €15,000/month engagements.

MARKETPLACE MARKETINGNov 27, 2025

Post-Acquisition Marketing Integration for Marketplaces

When to hire an interim CMO for two-sided marketplaces. Pricing, ROI, and decision criteria for €22,500/month engagements.

INTERIM CMO LEADERSHIPNov 24, 2025

The Hidden Cost of Operating Without a CMO

Discover the quantifiable financial and strategic damage of a marketing leadership vacuum—from lost pipeline and brand drift to team attrition and wasted agency spend.

MARKETPLACE MARKETINGNov 24, 2025

The Agentic Marketing Playbook for Marketplaces

When to hire an interim CMO for two-sided marketplaces. Pricing, ROI, and decision criteria for €10,000/month engagements.

INDIE GAME MARKETINGNov 23, 2025

The Indie Game Board Reporting Playbook (Investor Updates)

When to hire an interim CMO for indie game studios. Pricing, ROI, and decision criteria from €22,500/month engagements. Apply within 48h.

INTERIM CMO LEADERSHIPNov 22, 2025

The Enterprise CMO Onboarding Checklist: 47 Items for Day One

A comprehensive 47-item checklist for a new enterprise CMO's first day, covering stakeholder mapping, tech audits, team assessment, brand review, and quick wins.

MARKETPLACE MARKETINGNov 21, 2025

The ROI of a €15K/month Interim CMO Engagement (Marketplace)

When to hire an interim CMO for two-sided marketplaces. Pricing, ROI, and decision criteria for €15,000/month engagements.

MARKETPLACE MARKETINGNov 21, 2025

How to Evaluate an Interim CMO Candidate (Marketplace)

When to hire an interim CMO for two-sided marketplaces. Pricing, ROI, and decision criteria for €25,000/month engagements.

AGENTIC MARKETINGNov 19, 2025

AI Agent Orchestration for Enterprise Marketing Teams

A guide to managing multiple AI agents in enterprise marketing, covering content, analytics, and campaign agents, and the vital role of the human orchestrator.

INDIE GAME MARKETINGNov 19, 2025

Onboarding an Interim Marketing Lead in 7 Days (Indie Edition)

When to hire an interim CMO for indie game studios. Pricing, ROI, and decision criteria from €15,000/month engagements. Apply within 48h.

INDIE GAME MARKETINGNov 18, 2025

From Prototype to Launch: How the Marketing Function Evolves

When to hire an interim CMO for indie game studios. Pricing, ROI, and decision criteria from €20,000/month engagements. Apply within 48h.

MARKETPLACE MARKETINGNov 18, 2025

How to Run a Marketplace Geographic Expansion Playbook

How Marketplaces CMOs evaluate how to run a marketplace geographic expansion playbook. Decision framework + 90-day plan from a 15-year interim CMO.

UNCATEGORIZEDNov 16, 2025

what-is-agentic-marketing

The marketing landscape is on the cusp of its most significant transformation since the dawn of the internet. For years, we have pursued automation, building in

MARKETPLACE MARKETINGNov 15, 2025

When to Bring Marketplace Marketing In-House

How Marketplaces CMOs evaluate when to bring marketplace marketing in-house. Decision framework + 90-day plan from a 15-year interim CMO.

MARKETPLACE MARKETINGNov 15, 2025

How to Structure Your Marketplace Marketing P&L

How Marketplaces CMOs evaluate how to structure your marketplace marketing p&l. Decision framework + 90-day plan from a 15-year interim CMO.

ENTERPRISE STRATEGYNov 14, 2025

Agency and Vendor Management: How to Get More from Your Partners

Master agency and vendor management with expert insights on briefings, SLAs, fee structures, and performance reviews to maximize ROI from your marketing partners.

INDIE GAME MARKETINGNov 14, 2025

The Community-Team-to-Marketing-Team Transition Playbook

When to hire an interim CMO for indie game studios. Pricing, ROI, and decision criteria from €17,500/month engagements. Apply within 48h.

INNOVATIONNov 12, 2025

Why 94% of Corporate Innovation Programs Fail (and How to Fix Yours)

Discover the four critical failure modes of corporate innovation—from innovation theater to flawed metrics—and learn actionable strategies to build a resilient innovation engine.

MARKETPLACE MARKETINGNov 12, 2025

Meta vs Google vs TikTok: The Marketplace Paid Mix

How Marketplaces CMOs evaluate meta vs google vs tiktok: the marketplace paid mix. Decision framework + 90-day plan from a 15-year interim CMO.

MARTECHNov 10, 2025

CRM-Marketing Integration: Closing the Loop Between Sales and Marketing

A deep dive into integrating CRM with marketing automation to close the loop between sales and marketing, covering lead scoring, attribution, and closed-loop reporting.

INDIE GAME MARKETINGNov 10, 2025

Post-Publisher-Deal Marketing Integration

When to hire an interim CMO for indie game studios. Pricing, ROI, and decision criteria from €22,500/month engagements. Apply within 48h.

INDIE GAME MARKETINGNov 9, 2025

The Indie Game Marketing Org Chart (1-3-7 Staffing Plan)

When to hire an interim CMO for indie game studios. Pricing, ROI, and decision criteria from €20,000/month engagements. Apply within 48h.

MARKETPLACE MARKETINGNov 9, 2025

The MarTech Audit Framework for Marketplace CMOs

How Marketplaces CMOs evaluate the martech audit framework for marketplace cmos. Decision framework + 90-day plan from a 15-year interim CMO.

MARKETPLACE MARKETINGNov 9, 2025

Building a Supply-Demand Balance Framework

How Marketplaces CMOs evaluate building a supply-demand balance framework. Decision framework + 90-day plan from a 15-year interim CMO.

MARKETPLACE MARKETINGNov 6, 2025

Building a Marketing Team for a Series B Marketplace

How Marketplaces CMOs evaluate building a marketing team for a series b marketplace. Decision framework + 90-day plan from a 15-year interim CMO.

INTERIM CMO LEADERSHIPNov 5, 2025

The 30/60/90 Day Plan Every Interim CMO Should Follow

A detailed 30/60/90 day plan for interim CMOs to drive impact. Learn the framework for rapid diagnostics, building the marketing engine, and scaling for success.

INDIE GAME MARKETINGNov 5, 2025

The Full Pricing Breakdown for an Indie Game Marketing Engagement

When to hire an interim CMO for indie game studios. Pricing, ROI, and decision criteria from €10,000/month engagements. Apply within 48h.

AGENTIC MARKETINGNov 3, 2025

Agentic Marketing vs. Marketing Automation: Understanding the Difference

Explore the critical distinction between rule-based marketing automation and goal-seeking agentic marketing. Learn how AI agents are moving beyond if/then logic to autonomously orchestrate complex marketing strategies.

MARKETPLACE MARKETINGNov 3, 2025

Referral Programs as a Marketplace Growth Engine

Awareness-stage guide to referral programs as a marketplace growth engine for two-sided marketplaces. Real frameworks from a 15-year interim CMO. Apply via /...

MARKETPLACE MARKETINGNov 3, 2025

The Marketplace Liquidity Index Explained

Awareness-stage guide to the marketplace liquidity index explained for two-sided marketplaces. Real frameworks from a 15-year interim CMO. Apply via /apply.

UNCATEGORIZEDNov 1, 2025

venture-building-corporate

**Meta Description:** A practical guide to corporate venture building, from ideation to market launch in 90 days. Learn how enterprises can innovate like startu

INDIE GAME MARKETINGNov 1, 2025

How an Interim Marketing Lead Handles Platform Relations (Steam/Epic)

When to hire an interim CMO for indie game studios. Pricing, ROI, and decision criteria from €15,000/month engagements. Apply within 48h.

INDIE GAME MARKETINGOct 31, 2025

Indie Game Marketing on a €10,000 Budget: What's Possible

When to hire an interim CMO for indie game studios. Pricing, ROI, and decision criteria from €10,000/month engagements. Apply within 48h.

MARKETPLACE MARKETINGOct 31, 2025

SEO vs Paid for Marketplaces: Which Side Each Channel Serves

Awareness-stage guide to seo vs paid for marketplaces: which side each channel serves for two-sided marketplaces. Real frameworks from a 15-year interim CMO....

UNCATEGORIZEDOct 29, 2025

prompt-engineering-marketing

In the rapidly evolving landscape of marketing, the rise of generative AI has presented both a monumental opportunity and a significant challenge. As leaders, w

MARKETPLACE MARKETINGOct 28, 2025

The Chicken-and-Egg Problem: Marketing Plays That Work

Awareness-stage guide to the chicken-and-egg problem: marketing plays that work for two-sided marketplaces. Real frameworks from a 15-year interim CMO. Apply...

MARKETPLACE MARKETINGOct 28, 2025

The Rise of Agentic Supply Acquisition (AI-Driven)

Awareness-stage guide to the rise of agentic supply acquisition (ai-driven) for two-sided marketplaces. Real frameworks from a 15-year interim CMO. Apply via...

INDIE GAME MARKETINGOct 27, 2025

The €5,000/month Engagement for Indie Game Studios Explained

When to hire an interim CMO for indie game studios. Pricing, ROI, and decision criteria from €5,000/month engagements. Apply within 48h.

ENTERPRISE STRATEGYOct 26, 2025

Enterprise Marketing Budget Planning: The Complete Guide for 2026

A comprehensive framework for enterprise marketing budget planning in 2026. Learn how to allocate across channels, avoid hidden costs, and why interim CMO leadership is crucial.

MARKETPLACE MARKETINGOct 25, 2025

Supply-Side vs Demand-Side Acquisition: The Marketplace Dilemma

Awareness-stage guide to supply-side vs demand-side acquisition: the marketplace dilemma for two-sided marketplaces. Real frameworks from a 15-year interim C...

INNOVATIONOct 23, 2025

Blitzscaling Your Marketing Function: Lessons from Hoffman and Yeh

Discover how to apply Reid Hoffman's blitzscaling framework to your marketing function. Learn when to prioritize speed over efficiency and how to scale teams, spend, and systems for market dominance.

INDIE GAME MARKETINGOct 23, 2025

How to Plan a Steam Sale Strategy

How Indie Game CMOs evaluate how to plan a steam sale strategy. Decision framework + comparison + 90-day plan from a 15-year interim CMO.

INDIE GAME MARKETINGOct 22, 2025

The Steam Algorithm: How It Actually Ranks Games

How Indie Game CMOs evaluate the steam algorithm: how it actually ranks games. Decision framework + comparison + 90-day plan from a 15-year interim CMO.

HEALTHTECH MARKETINGOct 22, 2025

Why I Charge €25,000/month for a Full Healthtech CMO Mandate

When to hire an interim CMO for healthtech & digital health. Pricing, ROI, and decision criteria for €25,000/month engagements.

MARKETPLACE MARKETINGOct 22, 2025

What Is Marketplace Marketing in 2026?

Awareness-stage guide to what is marketplace marketing in 2026 for two-sided marketplaces. Real frameworks from a 15-year interim CMO. Apply via /apply.

MARTECHOct 19, 2025

MarTech Stack Audit Checklist: Optimizing Enterprise Marketing Technology

A comprehensive MarTech Stack Audit Checklist to evaluate, consolidate, and optimize your enterprise marketing technology infrastructure in 2026.

HEALTHTECH MARKETINGOct 19, 2025

Crisis Marketing: What to Do When an FDA Letter Arrives

When to hire an interim CMO for healthtech & digital health. Pricing, ROI, and decision criteria for €22,500/month engagements.

INDIE GAME MARKETINGOct 18, 2025

How to Negotiate With Publishers vs Self-Publish

How Indie Game CMOs evaluate how to negotiate with publishers vs self-publish. Decision framework + comparison + 90-day plan from a 15-year interim CMO.

INTERIM CMO LEADERSHIPOct 17, 2025

CMO Dashboard KPI Framework: What Enterprise Boards Actually Want to See

A structured CMO Dashboard KPI Framework outlining the 4 pillars of executive marketing reporting. Learn what metrics enterprise boards actually want to see.

HEALTHTECH MARKETINGOct 16, 2025

Why Healthtech Companies Need a Chief Growth Officer

When to hire an interim CMO for healthtech & digital health. Pricing, ROI, and decision criteria for €22,500/month engagements.

HEALTHTECH MARKETINGOct 16, 2025

How to Interview a Fractional CMO (Healthtech)

When to hire an interim CMO for healthtech & digital health. Pricing, ROI, and decision criteria for €15,000/month engagements.

AGENTIC MARKETINGOct 15, 2025

Agentic Content Creation: From Brief to Published in Under an Hour

Discover how agentic content creation workflows, powered by AI agents, can take you from a simple brief to a fully published blog post in under an hour. An enterprise marketing leader shares his process.

INDIE GAME MARKETINGOct 14, 2025

The Press Kit Framework for Indie Games

How Indie Game CMOs evaluate the press kit framework for indie games. Decision framework + comparison + 90-day plan from a 15-year interim CMO.

INDIE GAME MARKETINGOct 13, 2025

Discord vs Reddit vs Twitter: Indie Game Community Channels

How Indie Game CMOs evaluate discord vs reddit vs twitter: indie game community channels. Decision framework + comparison + 90-day plan from a 15-year interi...

HEALTHTECH MARKETINGOct 13, 2025

Restructuring an Underperforming Healthtech Marketing Team

When to hire an interim CMO for healthtech & digital health. Pricing, ROI, and decision criteria for €20,000/month engagements.

HEALTHTECH MARKETINGOct 10, 2025

The Board Reporting Playbook for Healthtech CMOs

When to hire an interim CMO for healthtech & digital health. Pricing, ROI, and decision criteria for €22,500/month engagements.

HEALTHTECH MARKETINGOct 10, 2025

References and Due Diligence for CMO Hiring (Healthtech)

When to hire an interim CMO for healthtech & digital health. Pricing, ROI, and decision criteria for €20,000/month engagements.

INDIE GAME MARKETINGOct 9, 2025

How to Structure a Marketing Budget for a €500K Indie Launch

How Indie Game CMOs evaluate how to structure a marketing budget for a €500k indie launch. Decision framework + comparison + 90-day plan from a 15-year inter...

HEALTHTECH MARKETINGOct 7, 2025

Why the Cheapest Healthtech Marketing Hire Is the Most Expensive

When to hire an interim CMO for healthtech & digital health. Pricing, ROI, and decision criteria for €25,000/month engagements.

INDIE GAME MARKETINGOct 5, 2025

Steam vs Epic vs Itch: Where to Launch Your Indie Game

How Indie Game CMOs evaluate steam vs epic vs itch: where to launch your indie game. Decision framework + comparison + 90-day plan from a 15-year interim CMO.

INDIE GAME MARKETINGOct 4, 2025

The State of Mobile Indie Game Marketing (Post-IDFA)

Awareness-stage guide to the state of mobile indie game marketing (post-idfa) for indie game studios leaders. Real frameworks, no fluff. By Joris van Huet, 1...

HEALTHTECH MARKETINGOct 4, 2025

When to Hire an Interim CMO for Your Healthtech Company

When to hire an interim CMO for healthtech & digital health. Pricing, ROI, and decision criteria for €25,000/month engagements.

HEALTHTECH MARKETINGOct 4, 2025

Case Study: Lead-Gen Overhaul for a Telehealth Scale-up

When to hire an interim CMO for healthtech & digital health. Pricing, ROI, and decision criteria for €15,000/month engagements.

HEALTHTECH MARKETINGOct 1, 2025

The Healthtech Rebrand: When, Why, and How

How Healthtech CMOs evaluate the healthtech rebrand: when, why, and how. Decision framework + 90-day plan from a 15-year interim CMO.

INDIE GAME MARKETINGSep 30, 2025

Localization as a Marketing Lever for Indie Games

Awareness-stage guide to localization as a marketing lever for indie games for indie game studios leaders. Real frameworks, no fluff. By Joris van Huet, 15-y...

HEALTHTECH MARKETINGSep 28, 2025

Performance Marketing for Healthtech: Where It Works

How Healthtech CMOs evaluate performance marketing for healthtech: where it works. Decision framework + 90-day plan from a 15-year interim CMO.

HEALTHTECH MARKETINGSep 28, 2025

Programmatic Advertising for Healthtech Under MDR

How Healthtech CMOs evaluate programmatic advertising for healthtech under mdr. Decision framework + 90-day plan from a 15-year interim CMO.

INDIE GAME MARKETINGSep 26, 2025

What Is 'Platform PR' for Indie Devs (Nintendo, Sony, Microsoft)

Awareness-stage guide to what is 'platform pr' for indie devs (nintendo, sony, microsoft) for indie game studios leaders. Real frameworks, no fluff. By Joris...

INDIE GAME MARKETINGSep 25, 2025

The State of TikTok for Indie Game Marketing

Awareness-stage guide to the state of tiktok for indie game marketing for indie game studios leaders. Real frameworks, no fluff. By Joris van Huet, 15-year i...

HEALTHTECH MARKETINGSep 25, 2025

The CRM Strategy for a Digital Health Scale-up

How Healthtech CMOs evaluate the crm strategy for a digital health scale-up. Decision framework + 90-day plan from a 15-year interim CMO.

HEALTHTECH MARKETINGSep 22, 2025

Building a Compliant Marketing Function in MDR/HIPAA Healthcare

How Healthtech CMOs evaluate building a compliant marketing function in mdr/hipaa healthcare. Decision framework + 90-day plan from a 15-year interim CMO.

HEALTHTECH MARKETINGSep 22, 2025

The 90-Day Plan for a New Healthtech CMO

How Healthtech CMOs evaluate the 90-day plan for a new healthtech cmo. Decision framework + 90-day plan from a 15-year interim CMO.

INDIE GAME MARKETINGSep 21, 2025

Why Discord Communities Are the New Marketing Channel for Indies

Awareness-stage guide to why discord communities are the new marketing channel for indies for indie game studios leaders. Real frameworks, no fluff. By Joris...

HEALTHTECH MARKETINGSep 19, 2025

What Is 'Conference-Led Growth' for Healthtech?

Awareness-stage guide to what is 'conference-led growth' for healthtech for healthtech & digital health. Real frameworks from a 15-year interim CMO. Apply vi...

INDIE GAME MARKETINGSep 17, 2025

Wishlists Are the New Download: The Steam Algorithm Explained

Awareness-stage guide to wishlists are the new download: the steam algorithm explained for indie game studios leaders. Real frameworks, no fluff. By Joris va...

FINANCIAL SERVICES MARKETINGSep 16, 2025

The Fintech Board-Level Reporting Cadence (Quarterly to Monthly)

When to hire an interim CMO for fintech & financial services. Pricing, ROI, and decision criteria from €22,500/month engagements. Apply within 48h.

HEALTHTECH MARKETINGSep 16, 2025

Programmatic Advertising Under EU MDR Article 7

Awareness-stage guide to programmatic advertising under eu mdr article 7 for healthtech & digital health. Real frameworks from a 15-year interim CMO. Apply v...

HEALTHTECH MARKETINGSep 16, 2025

The Risks of Influencer Marketing in Healthtech

Awareness-stage guide to the risks of influencer marketing in healthtech for healthtech & digital health. Real frameworks from a 15-year interim CMO. Apply v...

HEALTHTECH MARKETINGSep 13, 2025

Doximity, MedShr, and the Clinician Ad Networks Explained

Awareness-stage guide to doximity, medshr, and the clinician ad networks explained for healthtech & digital health. Real frameworks from a 15-year interim CM...

FINANCIAL SERVICES MARKETINGSep 12, 2025

Two Case Studies: Enterprise vs Scale-up Fintech Mandates

When to hire an interim CMO for fintech & financial services. Pricing, ROI, and decision criteria from €25,000/month engagements. Apply within 48h.

HEALTHTECH MARKETINGSep 10, 2025

HIPAA, GDPR, and Health Marketing: A Practitioner's Map

Awareness-stage guide to hipaa, gdpr, and health marketing: a practitioner's map for healthtech & digital health. Real frameworks from a 15-year interim CMO....

HEALTHTECH MARKETINGSep 10, 2025

The Telehealth Retention Cliff: What Went Wrong

Awareness-stage guide to the telehealth retention cliff: what went wrong for healthtech & digital health. Real frameworks from a 15-year interim CMO. Apply v...

FINANCIAL SERVICES MARKETINGSep 8, 2025

From Series A to Series B: How the Fintech Marketing Function Evolves

When to hire an interim CMO for fintech & financial services. Pricing, ROI, and decision criteria from €20,000/month engagements. Apply within 48h.

FINANCIAL SERVICES MARKETINGSep 7, 2025

The Agency-to-In-House Transition Playbook for Fintechs

When to hire an interim CMO for fintech & financial services. Pricing, ROI, and decision criteria from €15,000/month engagements. Apply within 48h.

HEALTHTECH MARKETINGSep 7, 2025

The State of Digital Health Marketing in Europe

Awareness-stage guide to the state of digital health marketing in europe for healthtech & digital health. Real frameworks from a 15-year interim CMO. Apply v...

B2B SAAS MARKETINGSep 4, 2025

Marketing Budget Benchmarks by Stage (Seed → Series D B2B SaaS)

When to hire an interim CMO for B2B SaaS. Pricing, ROI, and decision criteria for €22,500/month engagements.

B2B SAAS MARKETINGSep 4, 2025

Marketing Leadership Coaching After a SaaS Interim Engagement

When to hire an interim CMO for B2B SaaS. Pricing, ROI, and decision criteria for €17,500/month engagements.

FINANCIAL SERVICES MARKETINGSep 3, 2025

Building an In-House Growth Team (Fintech Edition)

When to hire an interim CMO for fintech & financial services. Pricing, ROI, and decision criteria from €20,000/month engagements. Apply within 48h.

B2B SAAS MARKETINGSep 1, 2025

Negotiating the Interim CMO Contract for SaaS Founders

When to hire an interim CMO for B2B SaaS. Pricing, ROI, and decision criteria for €25,000/month engagements.

FINANCIAL SERVICES MARKETINGAug 30, 2025

Marketing Budget Benchmarks by Stage (Series A → Series C Fintech)

When to hire an interim CMO for fintech & financial services. Pricing, ROI, and decision criteria from €22,500/month engagements. Apply within 48h.

FINANCIAL SERVICES MARKETINGAug 29, 2025

Negotiating the Interim CMO Contract for a Regulated Business

When to hire an interim CMO for fintech & financial services. Pricing, ROI, and decision criteria from €25,000/month engagements. Apply within 48h.

B2B SAAS MARKETINGAug 29, 2025

The CMO Succession Plan for VC-Backed B2B SaaS

When to hire an interim CMO for B2B SaaS. Pricing, ROI, and decision criteria for €22,500/month engagements.

B2B SAAS MARKETINGAug 29, 2025

The Agency-to-In-House Transition Playbook (B2B SaaS)

When to hire an interim CMO for B2B SaaS. Pricing, ROI, and decision criteria for €15,000/month engagements.

B2B SAAS MARKETINGAug 26, 2025

Restructuring an Underperforming B2B SaaS Marketing Team

When to hire an interim CMO for B2B SaaS. Pricing, ROI, and decision criteria for €20,000/month engagements.

FINANCIAL SERVICES MARKETINGAug 25, 2025

Hiring a Permanent CMO During an Interim Mandate (Fintech)

When to hire an interim CMO for fintech & financial services. Pricing, ROI, and decision criteria from €20,000/month engagements. Apply within 48h.

B2B SAAS MARKETINGAug 23, 2025

Replacing a Departed CMO at a B2B SaaS: The 6-Week Playbook

When to hire an interim CMO for B2B SaaS. Pricing, ROI, and decision criteria for €25,000/month engagements.

B2B SAAS MARKETINGAug 23, 2025

The Board Reporting Playbook for B2B SaaS CMOs

When to hire an interim CMO for B2B SaaS. Pricing, ROI, and decision criteria for €22,500/month engagements.

FINANCIAL SERVICES MARKETINGAug 21, 2025

How an Interim CMO Handles AFM Supervision

When to hire an interim CMO for fintech & financial services. Pricing, ROI, and decision criteria from €22,500/month engagements. Apply within 48h.

FINANCIAL SERVICES MARKETINGAug 20, 2025

Case Study: Rebuilding Marketing at a Dutch Crypto Exchange Under MiCA

When to hire an interim CMO for fintech & financial services. Pricing, ROI, and decision criteria from €25,000/month engagements. Apply within 48h.

B2B SAAS MARKETINGAug 20, 2025

The Full Pricing Breakdown of an Interim CMO Engagement (B2B SaaS)

When to hire an interim CMO for B2B SaaS. Pricing, ROI, and decision criteria for €25,000/month engagements.

B2B SAAS MARKETINGAug 17, 2025

The Customer-Marketing Function: Building It Right

How B2B SaaS CMOs evaluate the customer-marketing function: building it right. Decision framework + 90-day plan from a 15-year interim CMO.

B2B SAAS MARKETINGAug 17, 2025

Interim CMO vs Fractional CMO for B2B SaaS

When to hire an interim CMO for B2B SaaS. Pricing, ROI, and decision criteria for €15,000/month engagements.

FINANCIAL SERVICES MARKETINGAug 16, 2025

The Brand-vs-Performance Split for Fintech CMOs

How Financial Services CMOs evaluate the brand-vs-performance split for fintech cmos. Decision framework + comparison + 90-day plan from a 15-year interim CMO.

B2B SAAS MARKETINGAug 14, 2025

How to Structure Your B2B SaaS Marketing P&L

How B2B SaaS CMOs evaluate how to structure your b2b saas marketing p&l. Decision framework + 90-day plan from a 15-year interim CMO.

FINANCIAL SERVICES MARKETINGAug 12, 2025

How Agentic AI Workflows Reduce Fintech Marketing Costs

How Financial Services CMOs evaluate how agentic ai workflows reduce fintech marketing costs. Decision framework + comparison + 90-day plan from a 15-year in...

FINANCIAL SERVICES MARKETINGAug 11, 2025

Building an In-House Compliance + Marketing Partnership

How Financial Services CMOs evaluate building an in-house compliance + marketing partnership. Decision framework + comparison + 90-day plan from a 15-year in...

B2B SAAS MARKETINGAug 11, 2025

How Agentic AI Workflows Replace 3 B2B SaaS Marketing Hires

How B2B SaaS CMOs evaluate how agentic ai workflows replace 3 b2b saas marketing hires. Decision framework + 90-day plan from a 15-year interim CMO.

B2B SAAS MARKETINGAug 11, 2025

When to Bring SaaS Marketing In-House

How B2B SaaS CMOs evaluate when to bring saas marketing in-house. Decision framework + 90-day plan from a 15-year interim CMO.

B2B SAAS MARKETINGAug 8, 2025

How to Score and Prioritize ABM Accounts

How B2B SaaS CMOs evaluate how to score and prioritize abm accounts. Decision framework + 90-day plan from a 15-year interim CMO.

FINANCIAL SERVICES MARKETINGAug 7, 2025

The Marketing OKR Framework for Series B Fintechs

How Financial Services CMOs evaluate the marketing okr framework for series b fintechs. Decision framework + comparison + 90-day plan from a 15-year interim ...

B2B SAAS MARKETINGAug 5, 2025

HubSpot vs Salesforce for €10M–€30M ARR B2B SaaS

How B2B SaaS CMOs evaluate hubspot vs salesforce for €10m–€30m arr b2b saas. Decision framework + 90-day plan from a 15-year interim CMO.

B2B SAAS MARKETINGAug 5, 2025

How to Structure a B2B SaaS Marketing Budget at €20M ARR

How B2B SaaS CMOs evaluate how to structure a b2b saas marketing budget at €20m arr. Decision framework + 90-day plan from a 15-year interim CMO.

FINANCIAL SERVICES MARKETINGAug 3, 2025

How to Evaluate a Marketing Agency for a Regulated Fintech

How Financial Services CMOs evaluate how to evaluate a marketing agency for a regulated fintech. Decision framework + comparison + 90-day plan from a 15-year...

FINANCIAL SERVICES MARKETINGAug 2, 2025

How to Structure a Fintech Marketing Team (Org Chart Playbook)

How Financial Services CMOs evaluate how to structure a fintech marketing team (org chart playbook). Decision framework + comparison + 90-day plan from a 15-...

B2B SAAS MARKETINGAug 2, 2025

Why Vertical SaaS Beats Horizontal in 2026

Awareness-stage guide to why vertical saas beats horizontal in 2026 for B2B SaaS. Real frameworks from a 15-year interim CMO. Apply via /apply.

B2B SAAS MARKETINGJul 30, 2025

The MarTech Stack of a €30M ARR B2B SaaS, Explained

Awareness-stage guide to the martech stack of a €30m arr b2b saas, explained for B2B SaaS. Real frameworks from a 15-year interim CMO. Apply via /apply.

B2B SAAS MARKETINGJul 30, 2025

The Post-Cookie World for B2B SaaS CMOs

Awareness-stage guide to the post-cookie world for b2b saas cmos for B2B SaaS. Real frameworks from a 15-year interim CMO. Apply via /apply.

FINANCIAL SERVICES MARKETINGJul 29, 2025

The MarTech Audit for a Fintech Scale-up

How Financial Services CMOs evaluate the martech audit for a fintech scale-up. Decision framework + comparison + 90-day plan from a 15-year interim CMO.

B2B SAAS MARKETINGJul 27, 2025

What Is Pipeline Coverage and Why Every SaaS CMO Tracks It

Awareness-stage guide to what is pipeline coverage and why every saas cmo tracks it for B2B SaaS. Real frameworks from a 15-year interim CMO. Apply via /apply.

FINANCIAL SERVICES MARKETINGJul 25, 2025

The Death of the 'Neobank Super-App' Thesis

Awareness-stage guide to the death of the 'neobank super-app' thesis for fintech & financial services leaders. Real frameworks, no fluff. By Joris van Huet, ...

FINANCIAL SERVICES MARKETINGJul 24, 2025

What Is 'Compliance-as-Content' for Fintechs?

Awareness-stage guide to what is 'compliance-as-content' for fintechs for fintech & financial services leaders. Real frameworks, no fluff. By Joris van Huet,...

B2B SAAS MARKETINGJul 24, 2025

Why PLG Stopped Working for B2B SaaS

Awareness-stage guide to why plg stopped working for b2b saas for B2B SaaS. Real frameworks from a 15-year interim CMO. Apply via /apply.

B2B SAAS MARKETINGJul 24, 2025

Why CAC Payback Stretched to 26 Months

Awareness-stage guide to why cac payback stretched to 26 months for B2B SaaS. Real frameworks from a 15-year interim CMO. Apply via /apply.

MARKETPLACE MARKETINGJul 21, 2025

Marketing Leadership Coaching After a Marketplace Interim Engagement

When to hire an interim CMO for two-sided marketplaces. Pricing, ROI, and decision criteria for €17,500/month engagements.

FINANCIAL SERVICES MARKETINGJul 20, 2025

The State of LinkedIn Ads for Enterprise Fintech

Awareness-stage guide to the state of linkedin ads for enterprise fintech for fintech & financial services leaders. Real frameworks, no fluff. By Joris van H...

MARKETPLACE MARKETINGJul 18, 2025

Negotiating the Interim CMO Contract (Marketplace Founder Edition)

When to hire an interim CMO for two-sided marketplaces. Pricing, ROI, and decision criteria for €25,000/month engagements.

MARKETPLACE MARKETINGJul 18, 2025

Marketing Budget Benchmarks by Stage (€10M → €100M GMV)

When to hire an interim CMO for two-sided marketplaces. Pricing, ROI, and decision criteria for €22,500/month engagements.

FINANCIAL SERVICES MARKETINGJul 16, 2025

Open Banking and the New Marketing Surface for Fintechs

Awareness-stage guide to open banking and the new marketing surface for fintechs for fintech & financial services leaders. Real frameworks, no fluff. By Jori...

FINANCIAL SERVICES MARKETINGJul 15, 2025

What Is a Marketing-Led Growth Strategy for Banks?

Awareness-stage guide to what is a marketing-led growth strategy for banks for fintech & financial services leaders. Real frameworks, no fluff. By Joris van ...

MARKETPLACE MARKETINGJul 15, 2025

The Agency-to-In-House Transition Playbook (Marketplace)

When to hire an interim CMO for two-sided marketplaces. Pricing, ROI, and decision criteria for €15,000/month engagements.

MARKETPLACE MARKETINGJul 12, 2025

Restructuring an Underperforming Marketplace Marketing Team

When to hire an interim CMO for two-sided marketplaces. Pricing, ROI, and decision criteria for €20,000/month engagements.

MARKETPLACE MARKETINGJul 12, 2025

The CMO Succession Plan for VC-Backed Marketplaces

When to hire an interim CMO for two-sided marketplaces. Pricing, ROI, and decision criteria for €22,500/month engagements.

FINANCIAL SERVICES MARKETINGJul 11, 2025

Compliance-First Marketing: The AFM/DNB Playbook

Awareness-stage guide to compliance-first marketing: the afm/dnb playbook for fintech & financial services leaders. Real frameworks, no fluff. By Joris van H...

MARKETPLACE MARKETINGJul 9, 2025

The Board Reporting Playbook for Marketplace CMOs

When to hire an interim CMO for two-sided marketplaces. Pricing, ROI, and decision criteria for €22,500/month engagements.

FINANCIAL SERVICES MARKETINGJul 7, 2025

What Is Enterprise Marketing for Fintechs in 2026?

Awareness-stage guide to what is enterprise marketing for fintechs in 2026 for fintech & financial services leaders. Real frameworks, no fluff. By Joris van ...

E-COMMERCE MARKETINGJul 6, 2025

Onboarding an Interim CMO in 7 Days: The Playbook

When to hire an interim CMO for e-commerce brands. Pricing, ROI, and decision criteria from €25,000/month engagements. Apply within 48h.

MARKETPLACE MARKETINGJul 6, 2025

The Full Pricing Breakdown of an Interim CMO Engagement (Marketplace)

When to hire an interim CMO for two-sided marketplaces. Pricing, ROI, and decision criteria for €25,000/month engagements.

MARKETPLACE MARKETINGJul 6, 2025

Replacing a Departed CMO at a Marketplace: The 6-Week Playbook

When to hire an interim CMO for two-sided marketplaces. Pricing, ROI, and decision criteria for €25,000/month engagements.

MARKETPLACE MARKETINGJul 3, 2025

Interim CMO vs Fractional CMO for Marketplaces

When to hire an interim CMO for two-sided marketplaces. Pricing, ROI, and decision criteria for €15,000/month engagements.

E-COMMERCE MARKETINGJul 2, 2025

The Full-Stack Marketing Org Chart for €50M E-commerce

When to hire an interim CMO for e-commerce brands. Pricing, ROI, and decision criteria from €20,000/month engagements. Apply within 48h.

MARKETPLACE MARKETINGJun 30, 2025

Marketing OKRs for a Scaling Marketplace

How Marketplaces CMOs evaluate marketing okrs for a scaling marketplace. Decision framework + 90-day plan from a 15-year interim CMO.

MARKETPLACE MARKETINGJun 30, 2025

Referral Program Mechanics for Marketplaces

How Marketplaces CMOs evaluate referral program mechanics for marketplaces. Decision framework + 90-day plan from a 15-year interim CMO.

E-COMMERCE MARKETINGJun 28, 2025

References, Due Diligence, and Red Flags for CMO Hiring

When to hire an interim CMO for e-commerce brands. Pricing, ROI, and decision criteria from €20,000/month engagements. Apply within 48h.

E-COMMERCE MARKETINGJun 27, 2025

Hiring Brief: What a Great Head of Performance Looks Like

When to hire an interim CMO for e-commerce brands. Pricing, ROI, and decision criteria from €20,000/month engagements. Apply within 48h.

MARKETPLACE MARKETINGJun 27, 2025

How to Build a Marketplace Retention Strategy (Both Sides)

How Marketplaces CMOs evaluate how to build a marketplace retention strategy (both sides). Decision framework + 90-day plan from a 15-year interim CMO.

MARKETPLACE MARKETINGJun 24, 2025

How to Score and Prioritize Supply-Side Acquisition Channels

How Marketplaces CMOs evaluate how to score and prioritize supply-side acquisition channels. Decision framework + 90-day plan from a 15-year interim CMO.

MARKETPLACE MARKETINGJun 24, 2025

How Agentic AI Workflows Run Marketplace Supply Acquisition

How Marketplaces CMOs evaluate how agentic ai workflows run marketplace supply acquisition. Decision framework + 90-day plan from a 15-year interim CMO.

E-COMMERCE MARKETINGJun 23, 2025

Building an In-House Performance Marketing Team

When to hire an interim CMO for e-commerce brands. Pricing, ROI, and decision criteria from €20,000/month engagements. Apply within 48h.

MARKETPLACE MARKETINGJun 21, 2025

How to Structure a Marketplace Marketing Budget by Side

How Marketplaces CMOs evaluate how to structure a marketplace marketing budget by side. Decision framework + 90-day plan from a 15-year interim CMO.

E-COMMERCE MARKETINGJun 19, 2025

Crisis Marketing: What to Do When Growth Stalls (E-commerce)

When to hire an interim CMO for e-commerce brands. Pricing, ROI, and decision criteria from €17,500/month engagements. Apply within 48h.

E-COMMERCE MARKETINGJun 18, 2025

Hiring a Permanent CMO During an Interim Mandate (E-commerce)

When to hire an interim CMO for e-commerce brands. Pricing, ROI, and decision criteria from €20,000/month engagements. Apply within 48h.

MARKETPLACE MARKETINGJun 18, 2025

Why Vertical Marketplaces Beat Horizontal Ones in 2026

Awareness-stage guide to why vertical marketplaces beat horizontal ones in 2026 for two-sided marketplaces. Real frameworks from a 15-year interim CMO. Apply...

MARKETPLACE MARKETINGJun 18, 2025

Braze vs Iterable for €50M GMV Marketplaces

How Marketplaces CMOs evaluate braze vs iterable for €50m gmv marketplaces. Decision framework + 90-day plan from a 15-year interim CMO.

MARKETPLACE MARKETINGJun 15, 2025

The Post-Cookie World for Marketplace CMOs

Awareness-stage guide to the post-cookie world for marketplace cmos for two-sided marketplaces. Real frameworks from a 15-year interim CMO. Apply via /apply.

E-COMMERCE MARKETINGJun 14, 2025

Why I Charge €25,000/month for a Full Interim CMO Mandate

When to hire an interim CMO for e-commerce brands. Pricing, ROI, and decision criteria from €25,000/month engagements. Apply within 48h.

MARKETPLACE MARKETINGJun 12, 2025

What Is 'Supply-Led Growth' for Marketplaces?

Awareness-stage guide to what is 'supply-led growth' for marketplaces for two-sided marketplaces. Real frameworks from a 15-year interim CMO. Apply via /apply.

MARKETPLACE MARKETINGJun 12, 2025

The MarTech Stack of a €100M GMV Marketplace

Awareness-stage guide to the martech stack of a €100m gmv marketplace for two-sided marketplaces. Real frameworks from a 15-year interim CMO. Apply via /apply.

E-COMMERCE MARKETINGJun 10, 2025

Case Study: Rebuilding the Marketing Stack at a D2C Scale-up

When to hire an interim CMO for e-commerce brands. Pricing, ROI, and decision criteria from €20,000/month engagements. Apply within 48h.

E-COMMERCE MARKETINGJun 9, 2025

When to Hire an Interim CMO for Your E-commerce Brand

When to hire an interim CMO for e-commerce brands. Pricing, ROI, and decision criteria from €25,000/month engagements. Apply within 48h.

MARKETPLACE MARKETINGJun 9, 2025

Why Marketplace Take Rate Compression Kills CAC Math

Awareness-stage guide to why marketplace take rate compression kills cac math for two-sided marketplaces. Real frameworks from a 15-year interim CMO. Apply v...

HEALTHTECH MARKETINGJun 6, 2025

The Healthtech Board Reporting Cadence (Quarterly to Monthly)

When to hire an interim CMO for healthtech & digital health. Pricing, ROI, and decision criteria for €22,500/month engagements.

MARKETPLACE MARKETINGJun 6, 2025

Why Marketplace Liquidity Is the Only Marketing KPI That Matters

Awareness-stage guide to why marketplace liquidity is the only marketing kpi that matters for two-sided marketplaces. Real frameworks from a 15-year interim ...

E-COMMERCE MARKETINGJun 5, 2025

How to Structure Your E-commerce Marketing P&L

How E-commerce CMOs evaluate how to structure your e-commerce marketing p&l. Decision framework + comparison + 90-day plan from a 15-year interim CMO.

HEALTHTECH MARKETINGJun 3, 2025

Two Case Studies: Enterprise vs Scale-up Healthtech Mandates

When to hire an interim CMO for healthtech & digital health. Pricing, ROI, and decision criteria for €25,000/month engagements.

E-COMMERCE MARKETINGJun 1, 2025

When to Bring Marketing In-House (E-commerce Edition)

How E-commerce CMOs evaluate when to bring marketing in-house (e-commerce edition). Decision framework + comparison + 90-day plan from a 15-year interim CMO.

E-COMMERCE MARKETINGMay 31, 2025

Meta vs Google vs TikTok: The E-commerce Paid Media Mix

How E-commerce CMOs evaluate meta vs google vs tiktok: the e-commerce paid media mix. Decision framework + comparison + 90-day plan from a 15-year interim CMO.

HEALTHTECH MARKETINGMay 31, 2025

The Agency-to-In-House Transition Playbook for Healthtech

When to hire an interim CMO for healthtech & digital health. Pricing, ROI, and decision criteria for €15,000/month engagements.

HEALTHTECH MARKETINGMay 31, 2025

From Series A to Series B: How Healthtech Marketing Evolves

When to hire an interim CMO for healthtech & digital health. Pricing, ROI, and decision criteria for €20,000/month engagements.

HEALTHTECH MARKETINGMay 28, 2025

Building an In-House Growth Team (Healthtech Edition)

When to hire an interim CMO for healthtech & digital health. Pricing, ROI, and decision criteria for €20,000/month engagements.

E-COMMERCE MARKETINGMay 27, 2025

From Founder-Led Marketing to a Real Marketing Function: The Playbook

How E-commerce CMOs evaluate from founder-led marketing to a real marketing function: the playbook. Decision framework + comparison + 90-day plan from a 15-y...

HEALTHTECH MARKETINGMay 25, 2025

Negotiating the Interim CMO Contract for Regulated Healthtech

When to hire an interim CMO for healthtech & digital health. Pricing, ROI, and decision criteria for €25,000/month engagements.

HEALTHTECH MARKETINGMay 25, 2025

Marketing Budget Benchmarks by Stage (Seed → Series C Healthtech)

When to hire an interim CMO for healthtech & digital health. Pricing, ROI, and decision criteria for €22,500/month engagements.

E-COMMERCE MARKETINGMay 23, 2025

CDP Buyer's Guide for E-commerce: Segment vs mParticle vs Bloomreach

How E-commerce CMOs evaluate cdp buyer's guide for e-commerce: segment vs mparticle vs bloomreach. Decision framework + comparison + 90-day plan from a 15-ye...

E-COMMERCE MARKETINGMay 22, 2025

How to Evaluate a Marketing Agency for Your E-commerce Brand

How E-commerce CMOs evaluate how to evaluate a marketing agency for your e-commerce brand. Decision framework + comparison + 90-day plan from a 15-year inter...

HEALTHTECH MARKETINGMay 22, 2025

Hiring a Permanent CMO During an Interim Mandate (Healthtech)

When to hire an interim CMO for healthtech & digital health. Pricing, ROI, and decision criteria for €20,000/month engagements.

HEALTHTECH MARKETINGMay 19, 2025

Case Study: Launching a Digital Health Platform Under EU MDR

When to hire an interim CMO for healthtech & digital health. Pricing, ROI, and decision criteria for €25,000/month engagements.

HEALTHTECH MARKETINGMay 19, 2025

How an Interim CMO Handles MDR/FDA Supervision

When to hire an interim CMO for healthtech & digital health. Pricing, ROI, and decision criteria for €22,500/month engagements.

E-COMMERCE MARKETINGMay 18, 2025

What Is 'D2C Fatigue' and How to Escape It

Awareness-stage guide to what is 'd2c fatigue' and how to escape it for e-commerce brands leaders. Real frameworks, no fluff. By Joris van Huet, 15-year inte...

HEALTHTECH MARKETINGMay 16, 2025

The Brand-vs-Performance Split for Healthtech CMOs

How Healthtech CMOs evaluate the brand-vs-performance split for healthtech cmos. Decision framework + 90-day plan from a 15-year interim CMO.

E-COMMERCE MARKETINGMay 14, 2025

What Is Conversion Rate Optimization (CRO) for E-commerce?

Awareness-stage guide to what is conversion rate optimization (cro) for e-commerce for e-commerce brands leaders. Real frameworks, no fluff. By Joris van Hue...

E-COMMERCE MARKETINGMay 13, 2025

Klaviyo, ActiveCampaign, Bloomreach: The E-commerce ESP Landscape

Awareness-stage guide to klaviyo, activecampaign, bloomreach: the e-commerce esp landscape for e-commerce brands leaders. Real frameworks, no fluff. By Joris...

HEALTHTECH MARKETINGMay 13, 2025

Building an In-House Regulatory + Marketing Partnership

How Healthtech CMOs evaluate building an in-house regulatory + marketing partnership. Decision framework + 90-day plan from a 15-year interim CMO.

HEALTHTECH MARKETINGMay 13, 2025

How Agentic AI Workflows Reduce Healthtech Marketing Costs

How Healthtech CMOs evaluate how agentic ai workflows reduce healthtech marketing costs. Decision framework + 90-day plan from a 15-year interim CMO.

HEALTHTECH MARKETINGMay 10, 2025

The Marketing OKR Framework for Healthtech Scale-ups

How Healthtech CMOs evaluate the marketing okr framework for healthtech scale-ups. Decision framework + 90-day plan from a 15-year interim CMO.

E-COMMERCE MARKETINGMay 9, 2025

Why Your E-commerce Conversion Rate Plateaued at 2%

Awareness-stage guide to why your e-commerce conversion rate plateaued at 2% for e-commerce brands leaders. Real frameworks, no fluff. By Joris van Huet, 15-...

HEALTHTECH MARKETINGMay 7, 2025

How to Structure a Healthtech Marketing Team (Org Chart)

How Healthtech CMOs evaluate how to structure a healthtech marketing team (org chart). Decision framework + 90-day plan from a 15-year interim CMO.

HEALTHTECH MARKETINGMay 7, 2025

How to Evaluate a Marketing Agency for Regulated Healthtech

How Healthtech CMOs evaluate how to evaluate a marketing agency for regulated healthtech. Decision framework + 90-day plan from a 15-year interim CMO.

E-COMMERCE MARKETINGMay 5, 2025

The Retention Crisis: Why First-Purchase Economics No Longer Work

Awareness-stage guide to the retention crisis: why first-purchase economics no longer work for e-commerce brands leaders. Real frameworks, no fluff. By Joris...

E-COMMERCE MARKETINGMay 4, 2025

The Unit Economics of Paid Acquisition for E-commerce

Awareness-stage guide to the unit economics of paid acquisition for e-commerce for e-commerce brands leaders. Real frameworks, no fluff. By Joris van Huet, 1...

HEALTHTECH MARKETINGMay 4, 2025

The MarTech Audit for a Healthtech Scale-up

How Healthtech CMOs evaluate the martech audit for a healthtech scale-up. Decision framework + 90-day plan from a 15-year interim CMO.

HEALTHTECH MARKETINGMay 1, 2025

What Is 'Compliance-as-Content' for Healthtech?

Awareness-stage guide to what is 'compliance-as-content' for healthtech for healthtech & digital health. Real frameworks from a 15-year interim CMO. Apply vi...

HEALTHTECH MARKETINGMay 1, 2025

The Death of the 'Direct-to-Patient' Thesis

Awareness-stage guide to the death of the 'direct-to-patient' thesis for healthtech & digital health. Real frameworks from a 15-year interim CMO. Apply via /...

E-COMMERCE MARKETINGApr 30, 2025

The State of D2C in the Benelux: A 2026 Outlook

Awareness-stage guide to the state of d2c in the benelux: a 2026 outlook for e-commerce brands leaders. Real frameworks, no fluff. By Joris van Huet, 15-year...

HEALTHTECH MARKETINGApr 28, 2025

The State of LinkedIn for Healthtech Marketing

Awareness-stage guide to the state of linkedin for healthtech marketing for healthtech & digital health. Real frameworks from a 15-year interim CMO. Apply vi...

INDIE GAME MARKETINGApr 26, 2025

Two Case Studies: Small Studio vs Publisher-Backed Indie

When to hire an interim CMO for indie game studios. Pricing, ROI, and decision criteria from €20,000/month engagements. Apply within 48h.

INDIE GAME MARKETINGApr 25, 2025

Why I Charge €5,000-€10,000/month for Indie Game Studios

When to hire an interim CMO for indie game studios. Pricing, ROI, and decision criteria from €10,000/month engagements. Apply within 48h.

HEALTHTECH MARKETINGApr 25, 2025

Why KOL Programs Stopped Scaling (and What Replaced Them)

Awareness-stage guide to why kol programs stopped scaling (and what replaced them) for healthtech & digital health. Real frameworks from a 15-year interim CM...

HEALTHTECH MARKETINGApr 25, 2025

What Is Veeva and Why Pharma Marketing Lives Inside It

Awareness-stage guide to what is veeva and why pharma marketing lives inside it for healthtech & digital health. Real frameworks from a 15-year interim CMO. ...

HEALTHTECH MARKETINGApr 22, 2025

Compliance-First Healthcare Marketing: The MDR Playbook

Awareness-stage guide to compliance-first healthcare marketing: the mdr playbook for healthtech & digital health. Real frameworks from a 15-year interim CMO....

INDIE GAME MARKETINGApr 21, 2025

The Indie Game CMO Succession Plan

When to hire an interim CMO for indie game studios. Pricing, ROI, and decision criteria from €22,500/month engagements. Apply within 48h.

B2B SAAS MARKETINGApr 19, 2025

Onboarding a B2B SaaS Interim CMO in 7 Days

When to hire an interim CMO for B2B SaaS. Pricing, ROI, and decision criteria for €25,000/month engagements.

HEALTHTECH MARKETINGApr 19, 2025

What Is Healthtech Marketing Under EU MDR in 2026?

Awareness-stage guide to what is healthtech marketing under eu mdr in 2026 for healthtech & digital health. Real frameworks from a 15-year interim CMO. Apply...

INDIE GAME MARKETINGApr 17, 2025

Hiring Brief: Head of Marketing for Indie Game Studios

When to hire an interim CMO for indie game studios. Pricing, ROI, and decision criteria from €20,000/month engagements. Apply within 48h.

INDIE GAME MARKETINGApr 16, 2025

Restructuring an Underperforming Indie Game Marketing Team

When to hire an interim CMO for indie game studios. Pricing, ROI, and decision criteria from €20,000/month engagements. Apply within 48h.

B2B SAAS MARKETINGApr 16, 2025

The Full-Stack Marketing Org Chart for €30M ARR B2B SaaS

When to hire an interim CMO for B2B SaaS. Pricing, ROI, and decision criteria for €20,000/month engagements.

B2B SAAS MARKETINGApr 13, 2025

Hiring Brief: What a Great B2B SaaS Head of Demand Looks Like

When to hire an interim CMO for B2B SaaS. Pricing, ROI, and decision criteria for €20,000/month engagements.

B2B SAAS MARKETINGApr 13, 2025

References, Due Diligence, and Red Flags (B2B SaaS CMO)

When to hire an interim CMO for B2B SaaS. Pricing, ROI, and decision criteria for €20,000/month engagements.

INDIE GAME MARKETINGApr 12, 2025

References and Due Diligence for Game-Marketing Hiring

When to hire an interim CMO for indie game studios. Pricing, ROI, and decision criteria from €20,000/month engagements. Apply within 48h.

B2B SAAS MARKETINGApr 10, 2025

Building an In-House Demand Gen Team for SaaS

When to hire an interim CMO for B2B SaaS. Pricing, ROI, and decision criteria for €20,000/month engagements.

INDIE GAME MARKETINGApr 8, 2025

Indie Game Publisher vs Interim CMO: Which Gives You More?

When to hire an interim CMO for indie game studios. Pricing, ROI, and decision criteria from €15,000/month engagements. Apply within 48h.

INDIE GAME MARKETINGApr 7, 2025

The 6-Week Marketing Reset Before Launch

When to hire an interim CMO for indie game studios. Pricing, ROI, and decision criteria from €15,000/month engagements. Apply within 48h.

B2B SAAS MARKETINGApr 7, 2025

Hiring a Permanent SaaS CMO During an Interim Mandate

When to hire an interim CMO for B2B SaaS. Pricing, ROI, and decision criteria for €20,000/month engagements.

B2B SAAS MARKETINGApr 7, 2025

Crisis Marketing: What to Do When ARR Growth Stalls

When to hire an interim CMO for B2B SaaS. Pricing, ROI, and decision criteria for €17,500/month engagements.

B2B SAAS MARKETINGApr 4, 2025

Why I Charge €25,000/month for a Full SaaS CMO Mandate

When to hire an interim CMO for B2B SaaS. Pricing, ROI, and decision criteria for €25,000/month engagements.

INDIE GAME MARKETINGApr 3, 2025

The Agentic Marketing Playbook for Indie Game Studios

When to hire an interim CMO for indie game studios. Pricing, ROI, and decision criteria from €10,000/month engagements. Apply within 48h.

B2B SAAS MARKETINGApr 1, 2025

When to Hire an Interim CMO for Your B2B SaaS

When to hire an interim CMO for B2B SaaS. Pricing, ROI, and decision criteria for €25,000/month engagements.

B2B SAAS MARKETINGApr 1, 2025

Case Study: Rebuilding the Marketing Stack at a Series B B2B SaaS

When to hire an interim CMO for B2B SaaS. Pricing, ROI, and decision criteria for €20,000/month engagements.

INDIE GAME MARKETINGMar 30, 2025

When to Hire an Interim Marketing Lead for Your Indie Game Studio

When to hire an interim CMO for indie game studios. Pricing, ROI, and decision criteria from €10,000/month engagements. Apply within 48h.

INDIE GAME MARKETINGMar 29, 2025

Post-Launch Live Ops Marketing for Indies

How Indie Game CMOs evaluate post-launch live ops marketing for indies. Decision framework + comparison + 90-day plan from a 15-year interim CMO.

B2B SAAS MARKETINGMar 29, 2025

Building a Partner Marketing Program for B2B SaaS

How B2B SaaS CMOs evaluate building a partner marketing program for b2b saas. Decision framework + 90-day plan from a 15-year interim CMO.

B2B SAAS MARKETINGMar 26, 2025

How to Build a B2B SaaS Retention Strategy

How B2B SaaS CMOs evaluate how to build a b2b saas retention strategy. Decision framework + 90-day plan from a 15-year interim CMO.

B2B SAAS MARKETINGMar 26, 2025

Marketing OKRs for a Scaling B2B SaaS

How B2B SaaS CMOs evaluate marketing okrs for a scaling b2b saas. Decision framework + 90-day plan from a 15-year interim CMO.

INDIE GAME MARKETINGMar 25, 2025

Performance Marketing for Indie Games: When Paid Works

How Indie Game CMOs evaluate performance marketing for indie games: when paid works. Decision framework + comparison + 90-day plan from a 15-year interim CMO.

B2B SAAS MARKETINGMar 23, 2025

From Founder-Led to Marketing-Led: The B2B SaaS Playbook

How B2B SaaS CMOs evaluate from founder-led to marketing-led: the b2b saas playbook. Decision framework + 90-day plan from a 15-year interim CMO.

INDIE GAME MARKETINGMar 21, 2025

The Indie Game Launch Playbook (60-Day Countdown)

How Indie Game CMOs evaluate the indie game launch playbook (60-day countdown). Decision framework + comparison + 90-day plan from a 15-year interim CMO.

INDIE GAME MARKETINGMar 20, 2025

The Trailer Brief: How to Direct a Great Launch Trailer

How Indie Game CMOs evaluate the trailer brief: how to direct a great launch trailer. Decision framework + comparison + 90-day plan from a 15-year interim CMO.

B2B SAAS MARKETINGMar 20, 2025

The 90-Day Plan for a New B2B SaaS CMO

How B2B SaaS CMOs evaluate the 90-day plan for a new b2b saas cmo. Decision framework + 90-day plan from a 15-year interim CMO.

B2B SAAS MARKETINGMar 20, 2025

CDP vs Reverse-ETL for B2B SaaS: Buyer's Guide

How B2B SaaS CMOs evaluate cdp vs reverse-etl for b2b saas: buyer's guide. Decision framework + 90-day plan from a 15-year interim CMO.

B2B SAAS MARKETINGMar 17, 2025

What Is 'Bottoms-Up Enterprise' and Why It Replaced PLG

Awareness-stage guide to what is 'bottoms-up enterprise' and why it replaced plg for B2B SaaS. Real frameworks from a 15-year interim CMO. Apply via /apply.

INDIE GAME MARKETINGMar 16, 2025

The TikTok Strategy for Indie Game Devs

How Indie Game CMOs evaluate the tiktok strategy for indie game devs. Decision framework + comparison + 90-day plan from a 15-year interim CMO.

B2B SAAS MARKETINGMar 14, 2025

HubSpot, Salesforce, Marketo, Pardot: The B2B SaaS MAP Landscape

Awareness-stage guide to hubspot, salesforce, marketo, pardot: the b2b saas map landscape for B2B SaaS. Real frameworks from a 15-year interim CMO. Apply via...

B2B SAAS MARKETINGMar 14, 2025

What Is Pipeline Marketing for B2B SaaS?

Awareness-stage guide to what is pipeline marketing for b2b saas for B2B SaaS. Real frameworks from a 15-year interim CMO. Apply via /apply.

INDIE GAME MARKETINGMar 12, 2025

The 90-Day Plan for an Indie Game Marketing Lead

How Indie Game CMOs evaluate the 90-day plan for an indie game marketing lead. Decision framework + comparison + 90-day plan from a 15-year interim CMO.

INDIE GAME MARKETINGMar 11, 2025

What Is 'Metagame Marketing' for Live-Service Indies?

Awareness-stage guide to what is 'metagame marketing' for live-service indies for indie game studios leaders. Real frameworks, no fluff. By Joris van Huet, 1...

B2B SAAS MARKETINGMar 11, 2025

Why SaaS Free Trials Stopped Converting

Awareness-stage guide to why saas free trials stopped converting for B2B SaaS. Real frameworks from a 15-year interim CMO. Apply via /apply.

B2B SAAS MARKETINGMar 8, 2025

The Unit Economics of B2B SaaS Customer Acquisition

Awareness-stage guide to the unit economics of b2b saas customer acquisition for B2B SaaS. Real frameworks from a 15-year interim CMO. Apply via /apply.

B2B SAAS MARKETINGMar 8, 2025

Net Revenue Retention: The Only Metric That Matters in 2026

Awareness-stage guide to net revenue retention: the only metric that matters in 2026 for B2B SaaS. Real frameworks from a 15-year interim CMO. Apply via /apply.

INDIE GAME MARKETINGMar 7, 2025

Why Streamer Outreach Replaced Traditional Press

Awareness-stage guide to why streamer outreach replaced traditional press for indie game studios leaders. Real frameworks, no fluff. By Joris van Huet, 15-ye...

B2B SAAS MARKETINGMar 5, 2025

The State of B2B SaaS Marketing in the Benelux

Awareness-stage guide to the state of b2b saas marketing in the benelux for B2B SaaS. Real frameworks from a 15-year interim CMO. Apply via /apply.

INDIE GAME MARKETINGMar 3, 2025

Why Most Indie Game Launches Fail at Marketing

Awareness-stage guide to why most indie game launches fail at marketing for indie game studios leaders. Real frameworks, no fluff. By Joris van Huet, 15-year...

INDIE GAME MARKETINGMar 2, 2025

Why Your Trailer Is More Important Than Your Gameplay

Awareness-stage guide to why your trailer is more important than your gameplay for indie game studios leaders. Real frameworks, no fluff. By Joris van Huet, ...

MARKETPLACE MARKETINGMar 2, 2025

The Full-Stack Marketing Org Chart for a €100M GMV Marketplace

When to hire an interim CMO for two-sided marketplaces. Pricing, ROI, and decision criteria for €20,000/month engagements.

MARKETPLACE MARKETINGMar 2, 2025

Onboarding a Marketplace Interim CMO in 7 Days

When to hire an interim CMO for two-sided marketplaces. Pricing, ROI, and decision criteria for €25,000/month engagements.

MARKETPLACE MARKETINGFeb 27, 2025

References and Due Diligence for Marketplace CMO Hiring

When to hire an interim CMO for two-sided marketplaces. Pricing, ROI, and decision criteria for €20,000/month engagements.

INDIE GAME MARKETINGFeb 26, 2025

What Is 'Demand Generation' for Indie Game Developers

Awareness-stage guide to what is 'demand generation' for indie game developers for indie game studios leaders. Real frameworks, no fluff. By Joris van Huet, ...

MARKETPLACE MARKETINGFeb 24, 2025

Building an In-House Supply-Acquisition Team

When to hire an interim CMO for two-sided marketplaces. Pricing, ROI, and decision criteria for €20,000/month engagements.

MARKETPLACE MARKETINGFeb 24, 2025

Hiring Brief: What a Great Head of Supply Looks Like

When to hire an interim CMO for two-sided marketplaces. Pricing, ROI, and decision criteria for €20,000/month engagements.

INDIE GAME MARKETINGFeb 22, 2025

The Economics of Paying for Visibility on Steam

Awareness-stage guide to the economics of paying for visibility on steam for indie game studios leaders. Real frameworks, no fluff. By Joris van Huet, 15-yea...

INDIE GAME MARKETINGFeb 21, 2025

Why Indie Game Devs Ignore Marketing (and Why That's Killing Them)

Awareness-stage guide to why indie game devs ignore marketing (and why that's killing them) for indie game studios leaders. Real frameworks, no fluff. By Jor...

MARKETPLACE MARKETINGFeb 21, 2025

Crisis Marketing: When Marketplace Liquidity Collapses

When to hire an interim CMO for two-sided marketplaces. Pricing, ROI, and decision criteria for €17,500/month engagements.

MARKETPLACE MARKETINGFeb 18, 2025

Why I Charge €25,000/month for a Full Marketplace CMO Mandate

When to hire an interim CMO for two-sided marketplaces. Pricing, ROI, and decision criteria for €25,000/month engagements.

MARKETPLACE MARKETINGFeb 18, 2025

Hiring a Permanent CMO During an Interim Mandate (Marketplace)

When to hire an interim CMO for two-sided marketplaces. Pricing, ROI, and decision criteria for €20,000/month engagements.

FINANCIAL SERVICES MARKETINGFeb 17, 2025

Onboarding a Fintech Interim CMO in 7 Days

When to hire an interim CMO for fintech & financial services. Pricing, ROI, and decision criteria from €25,000/month engagements. Apply within 48h.

MARKETPLACE MARKETINGFeb 15, 2025

Case Study: Rebuilding Supply Acquisition at a €50M GMV Marketplace

When to hire an interim CMO for two-sided marketplaces. Pricing, ROI, and decision criteria for €20,000/month engagements.

FINANCIAL SERVICES MARKETINGFeb 13, 2025

Marketing Leadership Coaching After a Fintech Interim Engagement

When to hire an interim CMO for fintech & financial services. Pricing, ROI, and decision criteria from €17,500/month engagements. Apply within 48h.

FINANCIAL SERVICES MARKETINGFeb 12, 2025

The Fintech CMO Succession Plan for VC-Backed Scale-ups

When to hire an interim CMO for fintech & financial services. Pricing, ROI, and decision criteria from €22,500/month engagements. Apply within 48h.

MARKETPLACE MARKETINGFeb 12, 2025

Influencer Marketing for Marketplaces: Vinted Playbook

How Marketplaces CMOs evaluate influencer marketing for marketplaces: vinted playbook. Decision framework + 90-day plan from a 15-year interim CMO.

MARKETPLACE MARKETINGFeb 12, 2025

When to Hire an Interim CMO for Your Marketplace

When to hire an interim CMO for two-sided marketplaces. Pricing, ROI, and decision criteria for €25,000/month engagements.

MARKETPLACE MARKETINGFeb 9, 2025

Brand vs Performance: The Marketplace CMO's Trade-off

How Marketplaces CMOs evaluate brand vs performance: the marketplace cmo's trade-off. Decision framework + 90-day plan from a 15-year interim CMO.

FINANCIAL SERVICES MARKETINGFeb 8, 2025

Hiring Brief: Head of Compliance Marketing for Fintechs

When to hire an interim CMO for fintech & financial services. Pricing, ROI, and decision criteria from €20,000/month engagements. Apply within 48h.

MARKETPLACE MARKETINGFeb 6, 2025

From Founder-Led to Marketing-Led Marketplace Growth

How Marketplaces CMOs evaluate from founder-led to marketing-led marketplace growth. Decision framework + 90-day plan from a 15-year interim CMO.

MARKETPLACE MARKETINGFeb 6, 2025

Email vs Push vs In-App: Marketplace Lifecycle Channels

How Marketplaces CMOs evaluate email vs push vs in-app: marketplace lifecycle channels. Decision framework + 90-day plan from a 15-year interim CMO.

FINANCIAL SERVICES MARKETINGFeb 4, 2025

Post-Acquisition Marketing Integration for Fintechs

When to hire an interim CMO for fintech & financial services. Pricing, ROI, and decision criteria from €22,500/month engagements. Apply within 48h.

FINANCIAL SERVICES MARKETINGFeb 3, 2025

The Full-Stack Fintech Marketing Org Chart

When to hire an interim CMO for fintech & financial services. Pricing, ROI, and decision criteria from €20,000/month engagements. Apply within 48h.

MARKETPLACE MARKETINGFeb 3, 2025

CDP Buyer's Guide for Marketplaces: Segment vs mParticle

How Marketplaces CMOs evaluate cdp buyer's guide for marketplaces: segment vs mparticle. Decision framework + 90-day plan from a 15-year interim CMO.

MARKETPLACE MARKETINGJan 31, 2025

What Is 'Second-Transaction Rate' and Why It Predicts Retention

Awareness-stage guide to what is 'second-transaction rate' and why it predicts retention for two-sided marketplaces. Real frameworks from a 15-year interim C...

MARKETPLACE MARKETINGJan 31, 2025

The 90-Day Plan for a New Marketplace CMO

How Marketplaces CMOs evaluate the 90-day plan for a new marketplace cmo. Decision framework + 90-day plan from a 15-year interim CMO.

FINANCIAL SERVICES MARKETINGJan 30, 2025

Interim CMO vs Fractional CMO for Fintechs

When to hire an interim CMO for fintech & financial services. Pricing, ROI, and decision criteria from €15,000/month engagements. Apply within 48h.

MARKETPLACE MARKETINGJan 28, 2025

What Is 'Cross-Side Network Effect' Marketing?

Awareness-stage guide to what is 'cross-side network effect' marketing for two-sided marketplaces. Real frameworks from a 15-year interim CMO. Apply via /apply.

FINANCIAL SERVICES MARKETINGJan 26, 2025

The Full Pricing Breakdown for a Fintech CMO Mandate

When to hire an interim CMO for fintech & financial services. Pricing, ROI, and decision criteria from €25,000/month engagements. Apply within 48h.

FINANCIAL SERVICES MARKETINGJan 25, 2025

The 6-Week Marketing Reset for a Fintech Scale-up

When to hire an interim CMO for fintech & financial services. Pricing, ROI, and decision criteria from €20,000/month engagements. Apply within 48h.

MARKETPLACE MARKETINGJan 25, 2025

Why Marketplace CACs Rose 41% on Supply Side

Awareness-stage guide to why marketplace cacs rose 41% on supply side for two-sided marketplaces. Real frameworks from a 15-year interim CMO. Apply via /apply.

MARKETPLACE MARKETINGJan 25, 2025

Braze vs Iterable vs Customer.io: The Marketplace ESP Landscape

Awareness-stage guide to braze vs iterable vs customer.io: the marketplace esp landscape for two-sided marketplaces. Real frameworks from a 15-year interim C...

MARKETPLACE MARKETINGJan 22, 2025

Why Vinted Won France: A Marketplace Marketing Case

Awareness-stage guide to why vinted won france: a marketplace marketing case for two-sided marketplaces. Real frameworks from a 15-year interim CMO. Apply vi...

FINANCIAL SERVICES MARKETINGJan 21, 2025

The €15K/month Interim CMO Engagement for Fintechs Explained

When to hire an interim CMO for fintech & financial services. Pricing, ROI, and decision criteria from €15,000/month engagements. Apply within 48h.

MARKETPLACE MARKETINGJan 19, 2025

The State of Two-Sided Marketplaces in the Benelux

Awareness-stage guide to the state of two-sided marketplaces in the benelux for two-sided marketplaces. Real frameworks from a 15-year interim CMO. Apply via...

MARKETPLACE MARKETINGJan 19, 2025

The Unit Economics of Marketplace CAC (Both Sides)

Awareness-stage guide to the unit economics of marketplace cac (both sides) for two-sided marketplaces. Real frameworks from a 15-year interim CMO. Apply via...

FINANCIAL SERVICES MARKETINGJan 17, 2025

Marketing KPIs That Survive an AFM Audit

How Financial Services CMOs evaluate marketing kpis that survive an afm audit. Decision framework + comparison + 90-day plan from a 15-year interim CMO.

FINANCIAL SERVICES MARKETINGJan 16, 2025

The Fintech CMO's Guide to Data and Attribution

How Financial Services CMOs evaluate the fintech cmo's guide to data and attribution. Decision framework + comparison + 90-day plan from a 15-year interim CMO.

HEALTHTECH MARKETINGJan 16, 2025

Onboarding a Healthtech Interim CMO in 7 Days

When to hire an interim CMO for healthtech & digital health. Pricing, ROI, and decision criteria for €25,000/month engagements.

HEALTHTECH MARKETINGJan 13, 2025

The Healthtech CMO Succession Plan for VC-Backed Scale-ups

When to hire an interim CMO for healthtech & digital health. Pricing, ROI, and decision criteria for €22,500/month engagements.

HEALTHTECH MARKETINGJan 13, 2025

Marketing Leadership Coaching After a Healthtech Interim

When to hire an interim CMO for healthtech & digital health. Pricing, ROI, and decision criteria for €17,500/month engagements.

FINANCIAL SERVICES MARKETINGJan 12, 2025

Content Marketing for Fintechs: The Long-Game Playbook

How Financial Services CMOs evaluate content marketing for fintechs: the long-game playbook. Decision framework + comparison + 90-day plan from a 15-year int...

HEALTHTECH MARKETINGJan 10, 2025

Hiring Brief: Head of Regulated Marketing for Healthtech

When to hire an interim CMO for healthtech & digital health. Pricing, ROI, and decision criteria for €20,000/month engagements.

FINANCIAL SERVICES MARKETINGJan 8, 2025

Why Fintechs Need an Interim CMO During Fundraising

How Financial Services CMOs evaluate why fintechs need an interim cmo during fundraising. Decision framework + comparison + 90-day plan from a 15-year interi...

FINANCIAL SERVICES MARKETINGJan 7, 2025

Marketing Under AFM/DNB Supervision: A Practitioner's Guide

How Financial Services CMOs evaluate marketing under afm/dnb supervision: a practitioner's guide. Decision framework + comparison + 90-day plan from a 15-yea...

HEALTHTECH MARKETINGJan 7, 2025

The Full-Stack Healthtech Marketing Org Chart

When to hire an interim CMO for healthtech & digital health. Pricing, ROI, and decision criteria for €20,000/month engagements.

HEALTHTECH MARKETINGJan 7, 2025

Post-Acquisition Marketing Integration for Healthtech

When to hire an interim CMO for healthtech & digital health. Pricing, ROI, and decision criteria for €22,500/month engagements.

HEALTHTECH MARKETINGJan 4, 2025

Interim CMO vs Fractional CMO for Healthtech

When to hire an interim CMO for healthtech & digital health. Pricing, ROI, and decision criteria for €15,000/month engagements.

FINANCIAL SERVICES MARKETINGJan 3, 2025

The Board-Reporting Framework for Fintech CMOs

How Financial Services CMOs evaluate the board-reporting framework for fintech cmos. Decision framework + comparison + 90-day plan from a 15-year interim CMO.

HEALTHTECH MARKETINGJan 1, 2025

The 6-Week Marketing Reset for a Healthtech Scale-up

When to hire an interim CMO for healthtech & digital health. Pricing, ROI, and decision criteria for €20,000/month engagements.

HEALTHTECH MARKETINGJan 1, 2025

The Full Pricing Breakdown for a Healthtech CMO Mandate

When to hire an interim CMO for healthtech & digital health. Pricing, ROI, and decision criteria for €25,000/month engagements.

FINANCIAL SERVICES MARKETINGDec 30, 2024

HubSpot vs Salesforce for Financial Services CMOs

How Financial Services CMOs evaluate hubspot vs salesforce for financial services cmos. Decision framework + comparison + 90-day plan from a 15-year interim ...

FINANCIAL SERVICES MARKETINGDec 29, 2024

Why Fintech CACs Are 3× Higher Than They Were in 2021

Awareness-stage guide to why fintech cacs are 3× higher than they were in 2021 for fintech & financial services leaders. Real frameworks, no fluff. By Joris ...

HEALTHTECH MARKETINGDec 29, 2024

The €15K/month Interim CMO Engagement for Healthtech Explained

When to hire an interim CMO for healthtech & digital health. Pricing, ROI, and decision criteria for €15,000/month engagements.

HEALTHTECH MARKETINGDec 26, 2024

The Healthtech CMO's Guide to Data and Attribution

How Healthtech CMOs evaluate the healthtech cmo's guide to data and attribution. Decision framework + 90-day plan from a 15-year interim CMO.

HEALTHTECH MARKETINGDec 26, 2024

Marketing KPIs That Survive an FDA Audit

How Healthtech CMOs evaluate marketing kpis that survive an fda audit. Decision framework + 90-day plan from a 15-year interim CMO.

FINANCIAL SERVICES MARKETINGDec 25, 2024

Why Financial Services Brands Struggle With Content Marketing

Awareness-stage guide to why financial services brands struggle with content marketing for fintech & financial services leaders. Real frameworks, no fluff. B...

HEALTHTECH MARKETINGDec 23, 2024

Content Marketing for Healthtech: The Trust Playbook

How Healthtech CMOs evaluate content marketing for healthtech: the trust playbook. Decision framework + 90-day plan from a 15-year interim CMO.

FINANCIAL SERVICES MARKETINGDec 21, 2024

Why 'B2B Fintech' Is the Only Sane Fintech Category Left

Awareness-stage guide to why 'b2b fintech' is the only sane fintech category left for fintech & financial services leaders. Real frameworks, no fluff. By Jor...

FINANCIAL SERVICES MARKETINGDec 20, 2024

The Trust Paradox in Financial Services Marketing

Awareness-stage guide to the trust paradox in financial services marketing for fintech & financial services leaders. Real frameworks, no fluff. By Joris van ...

HEALTHTECH MARKETINGDec 20, 2024

Marketing Under FDA + EMA Supervision: Practitioner's Guide

How Healthtech CMOs evaluate marketing under fda + ema supervision: practitioner's guide. Decision framework + 90-day plan from a 15-year interim CMO.

HEALTHTECH MARKETINGDec 20, 2024

Why Healthtech Companies Need an Interim CMO at Series B

How Healthtech CMOs evaluate why healthtech companies need an interim cmo at series b. Decision framework + 90-day plan from a 15-year interim CMO.

HEALTHTECH MARKETINGDec 17, 2024

The Board-Reporting Framework for Healthtech CMOs

How Healthtech CMOs evaluate the board-reporting framework for healthtech cmos. Decision framework + 90-day plan from a 15-year interim CMO.

FINANCIAL SERVICES MARKETINGDec 16, 2024

The Unit Economics of Fintech Customer Acquisition

Awareness-stage guide to the unit economics of fintech customer acquisition for fintech & financial services leaders. Real frameworks, no fluff. By Joris van...

HEALTHTECH MARKETINGDec 14, 2024

Why MDR Review Cycles Tripled and What CMOs Do About It

Awareness-stage guide to why mdr review cycles tripled and what cmos do about it for healthtech & digital health. Real frameworks from a 15-year interim CMO....

HEALTHTECH MARKETINGDec 14, 2024

Veeva vs Salesforce Health Cloud for Mid-Market Healthtech

How Healthtech CMOs evaluate veeva vs salesforce health cloud for mid-market healthtech. Decision framework + 90-day plan from a 15-year interim CMO.

FINANCIAL SERVICES MARKETINGDec 12, 2024

Why MiCA Changed Everything for Crypto and Fintech Marketing

Awareness-stage guide to why mica changed everything for crypto and fintech marketing for fintech & financial services leaders. Real frameworks, no fluff. By...

E-COMMERCE MARKETINGDec 11, 2024

Two Case Studies: Enterprise vs Scale-up Interim Mandates

When to hire an interim CMO for e-commerce brands. Pricing, ROI, and decision criteria from €25,000/month engagements. Apply within 48h.

HEALTHTECH MARKETINGDec 11, 2024

Why Healthtech Brands Struggle With Content Marketing

Awareness-stage guide to why healthtech brands struggle with content marketing for healthtech & digital health. Real frameworks from a 15-year interim CMO. A...

HEALTHTECH MARKETINGDec 8, 2024

Patient Acquisition vs Clinician Acquisition: Different Playbooks

Awareness-stage guide to patient acquisition vs clinician acquisition: different playbooks for healthtech & digital health. Real frameworks from a 15-year in...

HEALTHTECH MARKETINGDec 8, 2024

Why 'Healthtech Brand' Matters More Than 'Healthtech Performance'

Awareness-stage guide to why 'healthtech brand' matters more than 'healthtech performance' for healthtech & digital health. Real frameworks from a 15-year in...

E-COMMERCE MARKETINGDec 7, 2024

Why the Cheapest Interim CMO Is the Most Expensive

When to hire an interim CMO for e-commerce brands. Pricing, ROI, and decision criteria from €25,000/month engagements. Apply within 48h.

HEALTHTECH MARKETINGDec 5, 2024

The Unit Economics of Clinician-Targeted Marketing

Awareness-stage guide to the unit economics of clinician-targeted marketing for healthtech & digital health. Real frameworks from a 15-year interim CMO. Appl...

E-COMMERCE MARKETINGDec 3, 2024

From Series A to Series B: How the Marketing Function Evolves

When to hire an interim CMO for e-commerce brands. Pricing, ROI, and decision criteria from €20,000/month engagements. Apply within 48h.

E-COMMERCE MARKETINGDec 2, 2024

How to Interview a Fractional CMO (E-commerce)

When to hire an interim CMO for e-commerce brands. Pricing, ROI, and decision criteria from €15,000/month engagements. Apply within 48h.

B2B SAAS MARKETINGDec 2, 2024

Two Case Studies: Enterprise vs Scale-up B2B SaaS Mandates

When to hire an interim CMO for B2B SaaS. Pricing, ROI, and decision criteria for €25,000/month engagements.

HEALTHTECH MARKETINGDec 2, 2024

Why Healthtech CACs Doubled Post-COVID

Awareness-stage guide to why healthtech cacs doubled post-covid for healthtech & digital health. Real frameworks from a 15-year interim CMO. Apply via /apply.

B2B SAAS MARKETINGNov 29, 2024

Why the Cheapest SaaS Interim CMO Is the Most Expensive

When to hire an interim CMO for B2B SaaS. Pricing, ROI, and decision criteria for €25,000/month engagements.

E-COMMERCE MARKETINGNov 28, 2024

Why Your E-commerce Brand Needs a Chief Growth Officer

When to hire an interim CMO for e-commerce brands. Pricing, ROI, and decision criteria from €22,500/month engagements. Apply within 48h.

B2B SAAS MARKETINGNov 26, 2024

How to Interview a Fractional CMO (B2B SaaS)

When to hire an interim CMO for B2B SaaS. Pricing, ROI, and decision criteria for €15,000/month engagements.

B2B SAAS MARKETINGNov 26, 2024

From Series B to Series C: How B2B SaaS Marketing Evolves

When to hire an interim CMO for B2B SaaS. Pricing, ROI, and decision criteria for €20,000/month engagements.

E-COMMERCE MARKETINGNov 24, 2024

Post-Acquisition Marketing Integration for E-commerce

When to hire an interim CMO for e-commerce brands. Pricing, ROI, and decision criteria from €22,500/month engagements. Apply within 48h.

E-COMMERCE MARKETINGNov 23, 2024

When NOT to Hire an Interim Marketing Leader (E-commerce)

When to hire an interim CMO for e-commerce brands. Pricing, ROI, and decision criteria from €15,000/month engagements. Apply within 48h.

B2B SAAS MARKETINGNov 23, 2024

Why Your B2B SaaS Needs a Chief Revenue Officer

When to hire an interim CMO for B2B SaaS. Pricing, ROI, and decision criteria for €22,500/month engagements.

B2B SAAS MARKETINGNov 20, 2024

When NOT to Hire an Interim Marketing Leader (B2B SaaS)

When to hire an interim CMO for B2B SaaS. Pricing, ROI, and decision criteria for €15,000/month engagements.

B2B SAAS MARKETINGNov 20, 2024

Post-Acquisition Marketing Integration for B2B SaaS

When to hire an interim CMO for B2B SaaS. Pricing, ROI, and decision criteria for €22,500/month engagements.

E-COMMERCE MARKETINGNov 19, 2024

The Agentic Marketing Playbook for E-commerce (€10,000 Tier)

When to hire an interim CMO for e-commerce brands. Pricing, ROI, and decision criteria from €10,000/month engagements. Apply within 48h.

B2B SAAS MARKETINGNov 17, 2024

The Agentic Marketing Playbook for B2B SaaS

When to hire an interim CMO for B2B SaaS. Pricing, ROI, and decision criteria for €10,000/month engagements.

E-COMMERCE MARKETINGNov 15, 2024

How to Evaluate an Interim CMO Candidate (E-commerce)

When to hire an interim CMO for e-commerce brands. Pricing, ROI, and decision criteria from €25,000/month engagements. Apply within 48h.

E-COMMERCE MARKETINGNov 14, 2024

The ROI of a €15,000/month Interim CMO Engagement (E-commerce)

When to hire an interim CMO for e-commerce brands. Pricing, ROI, and decision criteria from €15,000/month engagements. Apply within 48h.

B2B SAAS MARKETINGNov 14, 2024

The ROI of a €15K/month Interim CMO Engagement for SaaS

When to hire an interim CMO for B2B SaaS. Pricing, ROI, and decision criteria for €15,000/month engagements.

B2B SAAS MARKETINGNov 14, 2024

How to Evaluate an Interim CMO Candidate (B2B SaaS)

When to hire an interim CMO for B2B SaaS. Pricing, ROI, and decision criteria for €25,000/month engagements.

B2B SAAS MARKETINGNov 11, 2024

Account Tiering for ABM: 1:1, 1:Few, 1:Many

How B2B SaaS CMOs evaluate account tiering for abm: 1:1, 1:few, 1:many. Decision framework + 90-day plan from a 15-year interim CMO.

E-COMMERCE MARKETINGNov 10, 2024

The Post-Purchase Experience as a Growth Lever

How E-commerce CMOs evaluate the post-purchase experience as a growth lever. Decision framework + comparison + 90-day plan from a 15-year interim CMO.

B2B SAAS MARKETINGNov 8, 2024

Brand vs Demand: The B2B SaaS CMO's Trade-off

How B2B SaaS CMOs evaluate brand vs demand: the b2b saas cmo's trade-off. Decision framework + 90-day plan from a 15-year interim CMO.

B2B SAAS MARKETINGNov 8, 2024

Community-Led Growth for B2B SaaS: When It Works

How B2B SaaS CMOs evaluate community-led growth for b2b saas: when it works. Decision framework + 90-day plan from a 15-year interim CMO.

E-COMMERCE MARKETINGNov 6, 2024

Marketing OKRs for a Scaling E-commerce Brand

How E-commerce CMOs evaluate marketing okrs for a scaling e-commerce brand. Decision framework + comparison + 90-day plan from a 15-year interim CMO.

E-COMMERCE MARKETINGNov 5, 2024

How to Build an E-commerce Retention Strategy

How E-commerce CMOs evaluate how to build an e-commerce retention strategy. Decision framework + comparison + 90-day plan from a 15-year interim CMO.

B2B SAAS MARKETINGNov 5, 2024

LinkedIn Ads vs Programmatic ABM: The B2B SaaS Mix

How B2B SaaS CMOs evaluate linkedin ads vs programmatic abm: the b2b saas mix. Decision framework + 90-day plan from a 15-year interim CMO.

B2B SAAS MARKETINGNov 2, 2024

The MarTech Audit Framework for B2B SaaS CMOs

How B2B SaaS CMOs evaluate the martech audit framework for b2b saas cmos. Decision framework + 90-day plan from a 15-year interim CMO.

B2B SAAS MARKETINGNov 2, 2024

Building a Pipeline Coverage Framework for B2B SaaS

How B2B SaaS CMOs evaluate building a pipeline coverage framework for b2b saas. Decision framework + 90-day plan from a 15-year interim CMO.

E-COMMERCE MARKETINGNov 1, 2024

How Agentic AI Workflows Replace 3 E-commerce Marketing Hires

How E-commerce CMOs evaluate how agentic ai workflows replace 3 e-commerce marketing hires. Decision framework + comparison + 90-day plan from a 15-year inte...

B2B SAAS MARKETINGOct 30, 2024

Building a Marketing Team for a Series B B2B SaaS

How B2B SaaS CMOs evaluate building a marketing team for a series b b2b saas. Decision framework + 90-day plan from a 15-year interim CMO.

E-COMMERCE MARKETINGOct 28, 2024

Building a Paid Acquisition Framework for E-commerce: The LTV:CAC Playbook

How E-commerce CMOs evaluate building a paid acquisition framework for e-commerce: the ltv:cac playbook. Decision framework + comparison + 90-day plan from a...

E-COMMERCE MARKETINGOct 27, 2024

The MarTech Audit Framework for E-commerce CMOs

How E-commerce CMOs evaluate the martech audit framework for e-commerce cmos. Decision framework + comparison + 90-day plan from a 15-year interim CMO.

B2B SAAS MARKETINGOct 27, 2024

Product-Led Sales: The Hybrid Motion Every SaaS Will Adopt

Awareness-stage guide to product-led sales: the hybrid motion every saas will adopt for B2B SaaS. Real frameworks from a 15-year interim CMO. Apply via /apply.

B2B SAAS MARKETINGOct 27, 2024

The CAC-LTV Compression Killing Series B SaaS

Awareness-stage guide to the cac-ltv compression killing series b saas for B2B SaaS. Real frameworks from a 15-year interim CMO. Apply via /apply.

B2B SAAS MARKETINGOct 24, 2024

Content SEO vs Paid Search for B2B SaaS

Awareness-stage guide to content seo vs paid search for b2b saas for B2B SaaS. Real frameworks from a 15-year interim CMO. Apply via /apply.

E-COMMERCE MARKETINGOct 23, 2024

Shopify Plus vs BigCommerce vs commercetools: An Enterprise Comparison

How E-commerce CMOs evaluate shopify plus vs bigcommerce vs commercetools: an enterprise comparison. Decision framework + comparison + 90-day plan from a 15-...

B2B SAAS MARKETINGOct 21, 2024

The Death of Last-Click in B2B SaaS Attribution

Awareness-stage guide to the death of last-click in b2b saas attribution for B2B SaaS. Real frameworks from a 15-year interim CMO. Apply via /apply.

B2B SAAS MARKETINGOct 21, 2024

The Rise of Agentic SDR Workflows in B2B SaaS

Awareness-stage guide to the rise of agentic sdr workflows in b2b saas for B2B SaaS. Real frameworks from a 15-year interim CMO. Apply via /apply.

E-COMMERCE MARKETINGOct 19, 2024

The Cost of Customer Acquisition Is Rising — Here's Why

Awareness-stage guide to the cost of customer acquisition is rising — here's why for e-commerce brands leaders. Real frameworks, no fluff. By Joris van Huet,...

E-COMMERCE MARKETINGOct 18, 2024

Headless Commerce: Hype, Reality, or Strategic Necessity?

Awareness-stage guide to headless commerce: hype, reality, or strategic necessity for e-commerce brands leaders. Real frameworks, no fluff. By Joris van Huet...

B2B SAAS MARKETINGOct 18, 2024

ABM vs Inbound for B2B SaaS: A 2026 Reset

Awareness-stage guide to abm vs inbound for b2b saas: a 2026 reset for B2B SaaS. Real frameworks from a 15-year interim CMO. Apply via /apply.

B2B SAAS MARKETINGOct 15, 2024

What Is Enterprise B2B SaaS Marketing in 2026?

Awareness-stage guide to what is enterprise b2b saas marketing in 2026 for B2B SaaS. Real frameworks from a 15-year interim CMO. Apply via /apply.

E-COMMERCE MARKETINGOct 14, 2024

SEO vs Paid: The Eternal Question for E-commerce

Awareness-stage guide to seo vs paid: the eternal question for e-commerce for e-commerce brands leaders. Real frameworks, no fluff. By Joris van Huet, 15-yea...

E-COMMERCE MARKETINGOct 10, 2024

The Rise of Agentic Merchandising (AI-Driven Product Discovery)

Awareness-stage guide to the rise of agentic merchandising (ai-driven product discovery) for e-commerce brands leaders. Real frameworks, no fluff. By Joris v...

E-COMMERCE MARKETINGOct 9, 2024

iOS 17, GA4, and the Death of Last-Click for E-commerce

Awareness-stage guide to ios 17, ga4, and the death of last-click for e-commerce for e-commerce brands leaders. Real frameworks, no fluff. By Joris van Huet,...

E-COMMERCE MARKETINGOct 5, 2024

CDP vs CRM for E-commerce: What's the Difference?

Awareness-stage guide to cdp vs crm for e-commerce: what's the difference for e-commerce brands leaders. Real frameworks, no fluff. By Joris van Huet, 15-yea...

E-COMMERCE MARKETINGOct 1, 2024

What Is Enterprise E-commerce Marketing in 2026?

Awareness-stage guide to what is enterprise e-commerce marketing in 2026 for e-commerce brands leaders. Real frameworks, no fluff. By Joris van Huet, 15-year...

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