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Rebuilding paid acquisition, retention, and MarTech for €5M–€100M D2C brands. Operational from day one. Engagements from €5,000 to €25,000 per month.
"Meta and Google CACs in D2C rose 222% between 2014 and 2022, while iOS 14.5 removed 60% of the optimization signal — the brands still using 2021's playbook are funding that gap with their margin." — ProfitWell / Paddle, 2023
Paid CAC has risen 222% since 2014 and your last creative refresh did not move it.
Klaviyo, Bloomreach, and three other vendors overlap; nobody owns the stack.
Post-iOS attribution turned your dashboards into theatre — you need causal proof.
Retention rate stalled; first-purchase economics no longer pencil out.
Engagements at €10,000–€15,000/month — Channel reset + agentic workflow setup. Move up or down the ladder as scope changes during the mandate. The full ladder is on the homepage pricing slider.
Verifiable analogue case: WeTransfer's advertising business — where I signed Apple, Tata Motors, and Under Armour as enterprise customers. See the interactive CV for the verified track record.
70 articles in this vertical — TOFU (awareness), MOFU (consideration), BOFU (decision).
When to hire an interim CMO for e-commerce brands. Pricing, ROI, and decision criteria from €17,500/month engagements. Apply within 48h.
When to hire an interim CMO for e-commerce brands. Pricing, ROI, and decision criteria from €22,500/month engagements. Apply within 48h.
When to hire an interim CMO for e-commerce brands. Pricing, ROI, and decision criteria from €25,000/month engagements. Apply within 48h.
When to hire an interim CMO for e-commerce brands. Pricing, ROI, and decision criteria from €15,000/month engagements. Apply within 48h.
When to hire an interim CMO for e-commerce brands. Pricing, ROI, and decision criteria from €22,500/month engagements. Apply within 48h.
When to hire an interim CMO for e-commerce brands. Pricing, ROI, and decision criteria from €20,000/month engagements. Apply within 48h.
When to hire an interim CMO for e-commerce brands. Pricing, ROI, and decision criteria from €22,500/month engagements. Apply within 48h.
When to hire an interim CMO for e-commerce brands. Pricing, ROI, and decision criteria from €25,000/month engagements. Apply within 48h.
When to hire an interim CMO for e-commerce brands. Pricing, ROI, and decision criteria from €25,000/month engagements. Apply within 48h.
When to hire an interim CMO for e-commerce brands. Pricing, ROI, and decision criteria from €15,000/month engagements. Apply within 48h.
How E-commerce CMOs evaluate influencer marketing for e-commerce: when it works and when it doesn't. Decision framework + comparison + 90-day plan from a 15-...
How E-commerce CMOs evaluate brand vs performance: the e-commerce cmo's eternal trade-off. Decision framework + comparison + 90-day plan from a 15-year inter...
Inside a week for most engagements. The first 14 days are a written stack audit, a channel-mix reset, and an organisational diagnostic. By day 30 you have a board-grade dashboard prototype.
Both. Most engagements are Shopify Plus brands in the €5M–€100M range; some are commercetools or Salesforce Commerce Cloud at the upper end.
Geographic holdouts, MMM-lite, and incrementality testing. We rebuild the measurement before we rebuild the spend. A €10,000/month engagement typically pays back within 4–6 weeks on reallocated paid budget alone.
Sometimes. The decision is data-driven: if the agency is delivering and the issue is in-house, we fix in-house. If the agency cannot defend its work in week 2, we run a structured agency review.
Five-minute intake, response within 48 hours. If we are a fit you have a written proposal within five business days. If not, I will say so and recommend an alternative.
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