We use cookies and visitor tracking to improve your experience. We identify your company from your IP address using IP2Location and Hunter.io. High-confidence identifications (≥60%) are synced to our Notion CRM.
Essential cookies and visitor tracking are always enabled. You can customize analytics and marketing preferences below.
Rebuilding pipeline, ABM, and NRR for €1M–€50M ARR B2B SaaS. Operational from day one. Engagements from €5,000 to €25,000 per month.
"Median B2B SaaS CAC payback stretched from 14 months in 2021 to 26 months in 2024, while NRR for top-quartile companies dropped from 130% to 112%. Both metrics need a CMO who has seen this cycle before." — OpenView 2024 SaaS Benchmarks
CAC payback stretched from 14 months (2021) to 26 months (2024). Your CFO has noticed.
PLG stopped scaling at €5M ARR. You need a sales-assist or product-led-sales motion now.
Your stack has HubSpot, Salesforce, 6sense, Outreach, and Gong — and nobody owns the integration.
Net Revenue Retention is the only number your board grades. Marketing is graded on MQLs. Misaligned.
Engagements at €15,000–€25,000/month — Agency management through full interim CMO. Move up or down the ladder as scope changes during the mandate. The full ladder is on the homepage pricing slider.
Verifiable analogue case: WeTransfer — where I scaled the enterprise advertising business and signed Apple, Tata Motors, and Under Armour. See the interactive CV for the verified track record.
70 articles in this vertical — TOFU (awareness), MOFU (consideration), BOFU (decision).
When to hire an interim CMO for B2B SaaS. Pricing, ROI, and decision criteria for €22,500/month engagements.
When to hire an interim CMO for B2B SaaS. Pricing, ROI, and decision criteria for €17,500/month engagements.
When to hire an interim CMO for B2B SaaS. Pricing, ROI, and decision criteria for €25,000/month engagements.
When to hire an interim CMO for B2B SaaS. Pricing, ROI, and decision criteria for €22,500/month engagements.
When to hire an interim CMO for B2B SaaS. Pricing, ROI, and decision criteria for €15,000/month engagements.
When to hire an interim CMO for B2B SaaS. Pricing, ROI, and decision criteria for €20,000/month engagements.
When to hire an interim CMO for B2B SaaS. Pricing, ROI, and decision criteria for €25,000/month engagements.
When to hire an interim CMO for B2B SaaS. Pricing, ROI, and decision criteria for €22,500/month engagements.
When to hire an interim CMO for B2B SaaS. Pricing, ROI, and decision criteria for €25,000/month engagements.
How B2B SaaS CMOs evaluate the customer-marketing function: building it right. Decision framework + 90-day plan from a 15-year interim CMO.
When to hire an interim CMO for B2B SaaS. Pricing, ROI, and decision criteria for €15,000/month engagements.
How B2B SaaS CMOs evaluate how to structure your b2b saas marketing p&l. Decision framework + 90-day plan from a 15-year interim CMO.
Series A through Series D, €1M–€50M ARR. Sweet spot is post-product-market-fit, pre-Series-C, where the marketing function needs to industrialise but the founder is still doing the CMO work.
Rarely. We usually inherit the platform and audit whether it is being used at 20% or 80% of its capacity. Most engagements increase utilisation rather than swap vendors.
Yes, at the €20,000–€25,000 tier. The interim engagement de-risks the executive search and gives you a known operator running the function while you find the right long-term hire.
Days 1-30: pipeline audit, ABM audit, stack audit, written diagnostic. Days 31-60: channel reset, content roadmap, hiring plan. Days 61-90: agentic workflows live, first board-grade NRR dashboard, succession plan.
Five-minute intake, response within 48 hours. If we are a fit you have a written proposal within five business days. If not, I will say so and recommend an alternative.
START AN INTAKE