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Supply-side and demand-side acquisition rebuilt around liquidity and take-rate economics. For €10M–€500M GMV marketplaces. Engagements from €10,000 to €25,000 per month.
"Marketplace supply-side CAC rose 41% between 2022 and 2024, while demand-side CAC rose 28%, compressing take-rate-adjusted contribution margin to a median of just 4.8%. The marketplaces that survive industrialise supply acquisition." — a16z 2024 Marketplace 100
Supply-side CAC rose 41% (2022→2024); demand-side rose 28%. Your take-rate cannot absorb both.
The chicken-and-egg problem returned at every market expansion. You need a sequenced playbook.
Email, push, and in-app are owned by three different teams. The lifecycle is fragmented.
Vinted, Faire, Etsy — the categories are consolidating. You either own a vertical or you compete on price.
Engagements at €15,000–€25,000/month — Agency management through full interim CMO. Move up or down the ladder as scope changes during the mandate. The full ladder is on the homepage pricing slider.
Verifiable analogue case: Vinted's France launch — running influencer marketing from zero foothold and helping force the United Wardrobe acquisition. See the interactive CV for the verified track record.
70 articles in this vertical — TOFU (awareness), MOFU (consideration), BOFU (decision).
When to hire an interim CMO for two-sided marketplaces. Pricing, ROI, and decision criteria for €25,000/month engagements.
When to hire an interim CMO for two-sided marketplaces. Pricing, ROI, and decision criteria for €25,000/month engagements.
When to hire an interim CMO for two-sided marketplaces. Pricing, ROI, and decision criteria for €15,000/month engagements.
When to hire an interim CMO for two-sided marketplaces. Pricing, ROI, and decision criteria for €20,000/month engagements.
When to hire an interim CMO for two-sided marketplaces. Pricing, ROI, and decision criteria for €22,500/month engagements.
When to hire an interim CMO for two-sided marketplaces. Pricing, ROI, and decision criteria for €15,000/month engagements.
When to hire an interim CMO for two-sided marketplaces. Pricing, ROI, and decision criteria for €22,500/month engagements.
When to hire an interim CMO for two-sided marketplaces. Pricing, ROI, and decision criteria for €10,000/month engagements.
When to hire an interim CMO for two-sided marketplaces. Pricing, ROI, and decision criteria for €15,000/month engagements.
When to hire an interim CMO for two-sided marketplaces. Pricing, ROI, and decision criteria for €25,000/month engagements.
How Marketplaces CMOs evaluate how to run a marketplace geographic expansion playbook. Decision framework + 90-day plan from a 15-year interim CMO.
How Marketplaces CMOs evaluate when to bring marketplace marketing in-house. Decision framework + 90-day plan from a 15-year interim CMO.
Both. The frameworks transfer (supply-led growth, cross-side network effects, liquidity-first measurement), but channel mix differs. B2B marketplaces lean ABM + content; consumer leans paid + lifecycle.
Sequenced supply acquisition, single-city launches, manual supply onboarding for the first 100 sellers, paid demand only after liquidity floor is met. Vinted-style.
Marketing-adjacent ops where the function crosses lines (supply success, demand retention, lifecycle). Pure ops (logistics, customer support) we hand off to specialists.
Around €10M GMV with a credible path to €30M. Below that the take-rate cannot absorb a €15,000-€25,000/month engagement; we route those founders to a fractional alternative.
Five-minute intake, response within 48 hours. If we are a fit you have a written proposal within five business days. If not, I will say so and recommend an alternative.
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